Android TV Market Definition
Android TV is intended to bring the sorts of things enjoy on phone to TV. That doesn't mean you'll be taking calls through TV or trawling through emails, but it's about ease of navigation, access to entertainment, and simple interactivity. It's about making TV smart and doing it with an interface that's recognizable and easy to use. It offers voice control thanks to the integration of Google Assistant and gives control across other devices, like your Android phone and WearOS watch
The market study is broken down by Type (32 inch, 40 inch, 42 inch, 55inch and ?60 inch), by Application (Family and Public) and major geographies with country level break-up.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that Japan Players will contribute to the maximum growth of Global Android TV market throughout the predicted period.
Sony Corporation (Japan), LG Electronics Inc. (South Korea), Panasonic Corporation (Japan), Hisense (China), TCL Corporation (China), Sharp Corporation (Japan), XiaoMi Corporation (China), Tosibha Corporation (Japan), Haier Inc. (China) and Skyworth Digital Holding Ltd.(China) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Android TV market by Type, Application and Region.
On the basis of geography, the market of Android TV has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Display Type, the sub-segment i.e. Light Emitting Diodes (LED) will boost the Android TV market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Resolution Type, the sub-segment i.e. 4K UHD TV will boost the Android TV market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by By Screen Size, the sub-segment i.e. 31-35 inch will boost the Android TV market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Residential will boost the Android TV market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- The changing lifestyle trend and increasing disposable
- The increasing demand for high-resolution TV
- The growing demand for IPTV and HD videos is another driving factor in the market.
- Increasing consumer awareness and demand from emerging countries are expected to offer numerous opportunities for growth over the forecast period.
- Substitute availability such as Smart TV
- Concerns over privacy and security hamper
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Android TV Manufacturer, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand company’s positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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