Global Flavored and Functional Water Market Overview:
Flavored and functional water is made iwth the use of ingredients like raw fruits, sweeteners, vegetables, spices & herbs for extra flavor and taste. The functional water made using natural flavors and colors to enhance the taste and flavors whereas functional water is made with flavors but also consists of vitamins minerals and other nutrients to provide health benefits. They are considered safe to consume by the adult as well as children.
- Growing Beverages Industry with Innovation in Recipes and Flavors
- Demand for Health and Nutritious Beverages or Drinks
- Rising Consumption of Flavored and Functional Water Among Children and Health Conscious People
- Lack of Safe Drinking Water in Some Parts of the World can Hinder the Flavored and Functional Water Market
- Rising Number of Promotional Activities for Flavored and Functional Water Brands
- Growing Health Awareness Among People will Boost the Flavored and Functional Water Market
- Stiff Competition in the Flavored and Functional Water Market
Some of the key players profiled in the report are The Alkaline Water Company (United States), Danone S.A. (France), Nestle (Switzerland), The Coca-Cola Company (United States), PepsiCo, Inc. (United States), INFUZE (India), Veda Beverages Pvt Ltd (India) and Sunny Delight Beverages (United States). Considering Market by Distribution Channel, the sub-segment i.e. Supermarket/Hypermarket will boost the Flavored and Functional Water market. Considering Market by Ingredients, the sub-segment i.e. Acids will boost the Flavored and Functional Water market. Considering Market by End User, the sub-segment i.e. Children will boost the Flavored and Functional Water market.
Latest Market Insights:
On 6th February 2002, The Alkaline Water Company has announced it has terminated its proposed acquisition of premium water brand AQUAhydrate. Alkaline Water said it will now focus on growing its Alkaline88 bottled water brand as well as a new e-commerce website. The company has partnered with marketing agency Youtech to develop the A88CBD website that will offer a suite of CBD-infused topical products.
On 26th February 2020, Danone has agreed to acquire a majority stake in UK-based bottled water company Harrogate Water for an undisclosed sum. Danone will acquire the stake in the company through its Danone Waters UK & Ireland subsidiary, and the addition of the Harrogate Spring Water brand expands Danone’s existing bottled water range, which already includes major brands such as Evian and Volvic. and On 14th September 2020, PepsiCo to launch a drink to aid sleep as consumers struggle with stress. PepsiCo is launching a new drink called Driftwell that is meant to help consumers relax and unwind before bed. The enhanced water drink contains 200 milligrams of L-theanine and 10% of the daily value of magnesium.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be provided prior to purchase
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Flavored and Functional Water market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Flavored and Functional Water market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Flavored and Functional Water Manufacturers, Flavored and Functional Water International Traders, Flavored and Functional Water Distributors and Suppliers, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.