What is Hair Serum Market?
Hair serum is a liquid-based product usually formulated using silicones that provide a protective layer over the hair fiber, assisting in smoothing frizz. It is generally applied onto wet or towel-dried hair after shampooing and conditioning as well as it can be applied onto dry hair. The factors such as Increased Hair Concerns among People lead to High Demand for Hair Care Products and Rise in the Promotional Activities by Manufacturers are driving the global hair serum market. Huge Investments by Major Players and Increased Disposable Income of the People in Developing Countries also boosting the growth.
The market study is being classified by Type (Hair Styling Serum and Hair Treatment Serum) and major geographies with country level break-up.
Revlon, Inc. (United States), John Paul Mitchell Systems (United States), Wella AG (Germany), Henkel (United States), Kao Corporation (Japan), L'Oréal S.A. (France), Procter & Gamble (United States), Unilever (United Kingdom), Amka Products (South Africa), Avon Products (United Kingdom) and Giovanni Cosmetics, Inc. (United States) are some of the key players profiled in the study.
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Hair Serum market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Hair Serum market by Type, Application and Region.
On the basis of geography, the market of Hair Serum has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increased Hair Concerns among People leads to High Demand for Hair Care Products
- Rise in the Promotional Activities by Manufacturers
- Huge Investments by Major Players
- Increased Disposable Income of the Peope in Developing Countris
- Growing Demand for Organic Hair Care Products
- Increased Awareness about Personal Care among People
- Less Awareness about Hair Serum Benefit among People
- High Cost of the Products Compared to other Hair Care Products
- Growth in the Hair Care Product Industry Worldwide
- Growth in the E-commerce Industry
- Availability of Alternative Products in the Market
- Current COVID-19 Pandemic Affects Market Badly
In September 2020, L-Oreal Paris has launched its extraordinary hair serum in the Indian market. It is used on colored, chemically treated or textured hair to get a vibrant glossy look and enhance curls and beach waves.
Key Target AudienceHair Serum Manufacturers, Raw Material Suppliers, Distributors, Emerging Companies, Research Professionals and End-users
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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