What is Card Personalization Equipment Market Scope?
A card personalization equipment can produce an individually specific card instead of a generic card. The cards are personalized according to the individual's needs or customer requirements. Different personalization processes and technologies are used such as laser engraving and high-end printing systems. Card personalization equipment includes laser engraving equipment, high-end printer systems, and lamination or embossing equipment used for printing and personalization of plastic cards, including ID cards and payment cards such as debit and credit cards. Also, the increasing focus of brands to offer a highly customized experience to their customers and the rising use of payment cards drive the growth of the United States card personalization equipment market.
The Card Personalization Equipment market study is being classified by Type (Small-Volume, Mid-Volume and High-Volume), by Application (Financial, Government, Healthcare, Commercial and Others) and major geographies with country level break-up.
Research Analyst at AMA predicts that Manufacturers from Germany will contribute to the maximum growth of Global Card Personalization Equipment market throughout the predicted period.
NBS Technologies Inc. (United States), Entrust Corporation (United States), IdentiSys Inc. (United States), Mühlbauer Group (Germany), Atlantic Zeiser GmbH (Germany), Ruhlamat GmbH (Germany), Emperor Technology Co., Ltd. (China), Matica Technologies AG (Germany), Otto Künnecke GmbH (Germany) and MF Group S.r.l. (Italy) are some of the key players profiled in the study. Additionally, the Manufacturers which are also part of the research are HID Global Corporation (United States), Evolis (France), SMART (Singapore) and Ulian Equipment (China).
Analyst at AMA have segmented the market study of Global Card Personalization Equipment market by Type, Application and Region.
On the basis of geography, the market of Card Personalization Equipment has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
On January 09, 2019, Coesia Group has completed the acquisition of Atlantic Zeiser’s card personalization and packaging divisions, to focus on opportunities in digital in-line printing.
In April 2018, Atlantic Zeiser, a global solutions provider of dedicated personalization and coding systems, has released the new CARDLINE VERSA Color system. The CARDLINE VERSA Color features four-color drop-on-demand (DoD) printing and UV coating capabilities and is based on the field-proven CARDLINE VERSA.
Influencing Market Trend
- Print-On-Demand Technologies for Customized Cards
- High Use of Payment Cards, Strong Supporting Infrastructure for Payment Cards, And Stringent and Reliable Regulatory Framework
- Advanced Customer Expectations, New Security Threats, and Cost Pressure
- Adoption of Cashless Payment Channels
- Rising Competition and Increasing Demand from Buyers for Advanced Solutions
- Growing Wireless Technologies and Enhanced Security Features
- High Cost of Sales and Marketing and High Risk Of Technology Obsolescence
- Data Security Concerns Owing To Involvement of Third Party Vendors
- Increasing Stringency in Regulatory Framework and Manufacturing Standards
- High Complexity of the Products, Require Immense Engineering and Product Development Capabilities
Key Target AudienceCard Personalization Equipment Manufacturers, Parts and Accessories Suppliers, Distributors/Traders/Wholesalers/Retailers, End-Use Industries and Others
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