Scope of the Study
Sports drinks are the type of beverages which contains carbohydrates, minerals, electrolytes, and flavoring. These contents are intended to replenish water and electrolytes which are lost while working out. Whereas the energy drinks are the beverages which contains nonnutritive stimulants such as caffeine, guarana, taurine, ginseng and many more. In other words the sports and energy drinks are highly caffeinated that provide an additional benefit and nutritional boost. These benefits are increasing the consumption among the athletes and other sports person which is fueling the market growth.
The market study is being classified by Type (Soft Drinks and Energy drinks), by Application (Before Exercise, During Exercise and Recovery) and major geographies with country level break-up.
PepsiCo, Inc. (United States), The Coca-Cola Company (United States), Red Bull (Austria), Monster Energy Company (United States), Rockstar Inc. (United States), Abbott (United States), International Beverage (China), Britvic PLC (United Kingdom), D'Angelo Brands Inc. (Canada) and Frucor Suntory (New zealand) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are The Kraft Heinz Company (United States) and Big Red (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Sports and Energy Drinks market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Sports and Energy Drinks market by Type, Application and Region.
On the basis of geography, the market of Sports and Energy Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Awareness among the Consumers is leading to Increasing Purchase of Sports and Energy Drinks
- Innovative Products with Wide Range of Flavors Available
- Inclination of Consumers towards the Health and Fitness which is Leading to Consumption of Energy Drink
- Growing Retail Industry
- Availability of Other Drinks are Affecting the Market
- Lock down imposed by the government due to coronavirus pandemic has shut down the sports and fitness industry which has affected the market growth
- Increasing Disposable Income in Developing Economies
- Increasing Campaign to Reach the Non-Athlete Consumers are boosting the Market
- Health Concerns after Consumption in Large Quantity
Market Leaders and their expansionary development strategies
On 11th March 2020, Pepsico has launched Rockstar Energy Inc. which is designed for those who lead active lifestyle.
On 1st October 2019, Coca Cola has rolled out the energy drink which is the first energy drink under Coca Cola brand. It has planned to launch four different flavors that are Coca-Cola Energy, Coca-Cola Energy Zero Sugar, Coca-Cola Energy cherry zero sugar and Coca-Cola Energy Cherry in 2020
Key Target AudienceManufacturers, Raw material suppliers, Government associations, Research organizations and Others
Customization in the Report Available:The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase