Liquid Foundation Market Scope
Foundation is skin-colored makeup that is applied to the face to give the complexion an even, even color, cover up imperfections and sometimes change the natural skin tone. There are many colors and types of liquid foundation. As with most other types of makeup, liquid foundation is usually, but not exclusively, worn by women. The use of liquid foundation dates back to the middle ages. Liquid foundation is an important part of a woman's makeup collection and usually has at least two or three liquid foundations, even for women who are not that deeply into makeup. There are many different types of liquid foundations on the market such as pure, light, medium, and full coverage. Depending on where someone is going, what kind of day it is, or what kind of person someone really is, they decide what type of liquid foundation they prefer. The BPC (Beauty and Personal Care) industry has seen a decline after the COVID-19 pandemic, but the impact is not as severe as in other industries. Although discretionary spending has decreased, consumer behavior in the cosmetics market has shifted towards safe and reliable products. Products that have a lower risk of contamination due to automation and longer shelf life and support rationing of consumables are expected to attract attention in the near future. Brands are also focusing on improving their delivery lines with a view to strengthening their e-commerce channel and offering wellness products for the home that are very suitable in this volatile business environment.
The market study is being classified by Type (Sheer, Light, Medium and Full), by Application (Individual and Commercial) and major geographies with country level break-up.
The companies are now exploring the market by adopting merger & acquisition, expansion, investments, a new development in existing products, and collaboration as their preferred strategies. The players are also exploring new geographies and industries through expansion and acquisition so as to avail a competitive advantage through combined strategies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Liquid Foundation market throughout the predicted period.
L'ORéAL (France), KIKO MILANO (Italy), Estee Lauder Companies (United States), LVMH (France), Revlon (United States), Dior (France), Chanel (France), Amorepacific Corporation (South Korea), Shiseido (Japan), Procter & Gamble (United States), Johnson&Johnson (United States), Kao Corporation (Japan), POLA (Japan), Walgreens Boots Alliance (United States), Laura Mercier (United States), KOSé (Japan), AVON Products (United Kingdom) and Elizabeth Arden, Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Stylenanda (South Korea) and Burberry (United Kingdom).
AdvanceMarketAnalytics has segmented the market of Global Liquid Foundation market by Type, Application and Region.
On the basis of geography, the market of Liquid Foundation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 18th, June 2020 L’Oréal had announced the signing of an agreement to acquire Thayers Natural Remedies, a US-based natural skincare brand from Henry Thayer Company. The brand would be integrated into L’Oréal’s Consumer Products Division. Headquartered in Easton Connecticut, Thayers Natural Remedies has a strong skincare heritage and offers a portfolio of high-quality products including toners and astringents.
The Indian licensing authority for mandatory registration of all cosmetics imported in India is the office of the Central Drugs Standard Control Organization (CDSCO) in the office of the Drug Controller General of India (DCGI). The DCGI’s office administers the Indian Drugs and Cosmetics Act of 1940, which governs the manufacture, sale, import, export, and clinical research of drugs and cosmetics in India.
- Rising Participation of Women in the Workforce
- The Popularity of Selfies That Led To an Increasing Need for Makeup
- The Availability of Liquid Foundation for Different Skin Types
- Increasing Demand for Makeup Products
- Increase in the Disposable Income Worldwide
- Increasing Physical Appearance Consciousness among Millennial Consumers across the World
- Expansion of Digital Campaigns through Various Digital Media Has Been Influencing the Consumers to Try New Beauty Products
- Increasing Usage of Natural Raw Materials Such As Plant Oils, Botanical Ingredients, and Mineral Pigments
- Intense Competition
- An Increase in the Number of Substitute Products
- Frequent Changes in Consumer Preferences
Key Target AudienceManufacturers of Liquid Foundation, Raw Material Suppliers, Distributors/Traders/Wholesalers/Suppliers, Commercial Research & Development (R&D) Institutions, Importers and Exporters and End-Use Industries
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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