Global Proximity Marketing

Proximity Marketing Comprehensive Study by Type (Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing, Others), Application (Retail & E-Commerce, Healthcare, Infrastructural, Banking, Financial Services, and Insurance (BFSI), Other), Services (Consulting Service, Technology, Integration), Software (Content Management System, Location Analytics), Location (Indoor, Outdoor) Players and Region - Global Market Outlook to 2027

Proximity Marketing Market by XX Submarkets | Forecast Years 2022-2027 | CAGR: 28.3%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
What is Proximity Marketing?
Proximity Marketing is known as wireless location based spreading channels of advertising medium that connect to consumers. Proximity Marketing market is expected to mark significant growth over forecasted period owing to increasing demand of multi-channel marketing, providing high adoption of BLE beacon and technological advancement. There has been significant rise in active beacons in their spaces with figure stood up to 3.5 million in United States alone in 2018, the future for proximity marketing looks promising. This result in rising availability of spatial data and analytical tools platforms and escalating penetration of mobile phones may trigger demand and help in industry expansion.

AttributesDetails
Study Period2017-2027
Base Year2021
High Growth MarketAsia Pacific
UnitValue (USD Million)
CAGR28.3%


Analysts at AMA Research estimates that Vendors from United States will contribute to the maximum growth of Global Proximity Marketing market throughout the predicted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Apple Inc. (United States), Google Inc. (United States), Microsoft Corporation (United States), Qualcomm Inc. (United States), Zebra Technologies Corporation (United States), Bluvision Inc. (United States), Estimote Inc. (United States), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (United States) and Shopkick Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Swirl Networks (United States), Unacast (United States), Foursquare Labs, Inc. (United States) and Scanbuy Inc. (United States).

Segmentation Overview
AMA Research has segmented the market of Global Proximity Marketing market by Type (Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing and Others), Application (Retail & E-Commerce, Healthcare, Infrastructural, Banking, Financial Services, and Insurance (BFSI) and Other) and Region.

On the basis of geography, the market of Proximity Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2021. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Services, the sub-segment i.e. Consulting Service will boost the Proximity Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Software, the sub-segment i.e. Content Management System will boost the Proximity Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Location, the sub-segment i.e. Indoor will boost the Proximity Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

In August 2018, HPIL Holding completely acquired MyFlyWiFi. This acquisition is beneficial in providing mobile user to receive an advertising message or other customizable content based on their location.It also delivers highly customized promotions, coupons to individuals.
“According to Privacy Act, its provide privacy to customers upon proximity marketing, where individual's personal information is handled. It also provides personal information by lawful and fair means and from the customer themselves, unless it is unreasonable or impractical to do so.”

Market Drivers
  • Stiff Competition Between the Business Intelligence Boost the Proximity Marketing Market.
  • Rapid Demand of Smartphones and Development of Analytical Tools Fuelled Up Market.

Opportunities
  • Rise in Retail and E-Commerce Sector Leads to Grow the Proximity Marketing Market.
  • Upsurge Demand Due to Technological Advancements Such as Field Communication, GPS Geo Fencing and Others.

Restraints
  • Security and Privacy Concerns Hamper the Proximity Marketing Market.
  • Low Awareness among End Users.

Challenges
  • Limitation on the Consumer Behavior are Anticipated to Challenge the Market.
  • Lack of Expert Workforce Diminished the Proximity Marketing Market.


Key Target Audience
Proximity Marketing Manufacturers, Proximity Marketing Traders, End-Use Market Participants of Different Segments of Proximity Marketing, Government and Research Organizations, R&D Institutions and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand company’s positioning regarding market value, volume and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.

Report Objectives / Segmentation Covered

By Type
  • Wi-Fi
  • BLE Beacon
  • Near Field Communication (NFC)
  • GPS Geofencing
  • Others
By Application
  • Retail & E-Commerce
  • Healthcare
  • Infrastructural
  • Banking, Financial Services, and Insurance (BFSI)
  • Other
By Services
  • Consulting Service
  • Technology
  • Integration

By Software
  • Content Management System
  • Location Analytics

By Location
  • Indoor
  • Outdoor

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Stiff Competition Between the Business Intelligence Boost the Proximity Marketing Market.
      • 3.2.2. Rapid Demand of Smartphones and Development of Analytical Tools Fuelled Up Market.
    • 3.3. Market Challenges
      • 3.3.1. Limitation on the Consumer Behavior are Anticipated to Challenge the Market.
      • 3.3.2. Lack of Expert Workforce Diminished the Proximity Marketing Market.
    • 3.4. Market Trends
      • 3.4.1. Increasing demand in developing countries
      • 3.4.2. Rise in demand of 4G technology boost the proximity marketing market
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Proximity Marketing, by Type, Application, Services, Software, Location and Region (value and price ) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Proximity Marketing (Value)
      • 5.2.1. Global Proximity Marketing by: Type (Value)
        • 5.2.1.1. Wi-Fi
        • 5.2.1.2. BLE Beacon
        • 5.2.1.3. Near Field Communication (NFC)
        • 5.2.1.4. GPS Geofencing
        • 5.2.1.5. Others
      • 5.2.2. Global Proximity Marketing by: Application (Value)
        • 5.2.2.1. Retail & E-Commerce
        • 5.2.2.2. Healthcare
        • 5.2.2.3. Infrastructural
        • 5.2.2.4. Banking, Financial Services, and Insurance (BFSI)
        • 5.2.2.5. Other
      • 5.2.3. Global Proximity Marketing by: Services (Value)
        • 5.2.3.1. Consulting Service
        • 5.2.3.2. Technology
        • 5.2.3.3. Integration
      • 5.2.4. Global Proximity Marketing by: Software (Value)
        • 5.2.4.1. Content Management System
        • 5.2.4.2. Location Analytics
      • 5.2.5. Global Proximity Marketing by: Location (Value)
        • 5.2.5.1. Indoor
        • 5.2.5.2. Outdoor
      • 5.2.6. Global Proximity Marketing Region
        • 5.2.6.1. South America
          • 5.2.6.1.1. Brazil
          • 5.2.6.1.2. Argentina
          • 5.2.6.1.3. Rest of South America
        • 5.2.6.2. Asia Pacific
          • 5.2.6.2.1. China
          • 5.2.6.2.2. Japan
          • 5.2.6.2.3. India
          • 5.2.6.2.4. South Korea
          • 5.2.6.2.5. Taiwan
          • 5.2.6.2.6. Australia
          • 5.2.6.2.7. Rest of Asia-Pacific
        • 5.2.6.3. Europe
          • 5.2.6.3.1. Germany
          • 5.2.6.3.2. France
          • 5.2.6.3.3. Italy
          • 5.2.6.3.4. United Kingdom
          • 5.2.6.3.5. Netherlands
          • 5.2.6.3.6. Rest of Europe
        • 5.2.6.4. MEA
          • 5.2.6.4.1. Middle East
          • 5.2.6.4.2. Africa
        • 5.2.6.5. North America
          • 5.2.6.5.1. United States
          • 5.2.6.5.2. Canada
          • 5.2.6.5.3. Mexico
    • 5.3. Global Proximity Marketing (Price)
      • 5.3.1. Global Proximity Marketing by: Type (Price)
  • 6. Proximity Marketing: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Apple Inc. (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Google Inc. (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Microsoft Corporation (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Qualcomm Inc. (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Zebra Technologies Corporation (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Bluvision Inc. (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Estimote Inc. (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. InMarket Media LLC (Italy)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Proxama PLC (U.K.)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. ROXIMITY (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Shopkick Inc. (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
  • 7. Global Proximity Marketing Sale, by Type, Application, Services, Software, Location and Region (value and price ) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Proximity Marketing (Value)
      • 7.2.1. Global Proximity Marketing by: Type (Value)
        • 7.2.1.1. Wi-Fi
        • 7.2.1.2. BLE Beacon
        • 7.2.1.3. Near Field Communication (NFC)
        • 7.2.1.4. GPS Geofencing
        • 7.2.1.5. Others
      • 7.2.2. Global Proximity Marketing by: Application (Value)
        • 7.2.2.1. Retail & E-Commerce
        • 7.2.2.2. Healthcare
        • 7.2.2.3. Infrastructural
        • 7.2.2.4. Banking, Financial Services, and Insurance (BFSI)
        • 7.2.2.5. Other
      • 7.2.3. Global Proximity Marketing by: Services (Value)
        • 7.2.3.1. Consulting Service
        • 7.2.3.2. Technology
        • 7.2.3.3. Integration
      • 7.2.4. Global Proximity Marketing by: Software (Value)
        • 7.2.4.1. Content Management System
        • 7.2.4.2. Location Analytics
      • 7.2.5. Global Proximity Marketing by: Location (Value)
        • 7.2.5.1. Indoor
        • 7.2.5.2. Outdoor
      • 7.2.6. Global Proximity Marketing Region
        • 7.2.6.1. South America
          • 7.2.6.1.1. Brazil
          • 7.2.6.1.2. Argentina
          • 7.2.6.1.3. Rest of South America
        • 7.2.6.2. Asia Pacific
          • 7.2.6.2.1. China
          • 7.2.6.2.2. Japan
          • 7.2.6.2.3. India
          • 7.2.6.2.4. South Korea
          • 7.2.6.2.5. Taiwan
          • 7.2.6.2.6. Australia
          • 7.2.6.2.7. Rest of Asia-Pacific
        • 7.2.6.3. Europe
          • 7.2.6.3.1. Germany
          • 7.2.6.3.2. France
          • 7.2.6.3.3. Italy
          • 7.2.6.3.4. United Kingdom
          • 7.2.6.3.5. Netherlands
          • 7.2.6.3.6. Rest of Europe
        • 7.2.6.4. MEA
          • 7.2.6.4.1. Middle East
          • 7.2.6.4.2. Africa
        • 7.2.6.5. North America
          • 7.2.6.5.1. United States
          • 7.2.6.5.2. Canada
          • 7.2.6.5.3. Mexico
    • 7.3. Global Proximity Marketing (Price)
      • 7.3.1. Global Proximity Marketing by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Proximity Marketing: by Type(USD Million)
  • Table 2. Proximity Marketing Wi-Fi , by Region USD Million (2016-2021)
  • Table 3. Proximity Marketing BLE Beacon , by Region USD Million (2016-2021)
  • Table 4. Proximity Marketing Near Field Communication (NFC) , by Region USD Million (2016-2021)
  • Table 5. Proximity Marketing GPS Geofencing , by Region USD Million (2016-2021)
  • Table 6. Proximity Marketing Others , by Region USD Million (2016-2021)
  • Table 7. Proximity Marketing: by Application(USD Million)
  • Table 8. Proximity Marketing Retail & E-Commerce , by Region USD Million (2016-2021)
  • Table 9. Proximity Marketing Healthcare , by Region USD Million (2016-2021)
  • Table 10. Proximity Marketing Infrastructural , by Region USD Million (2016-2021)
  • Table 11. Proximity Marketing Banking, Financial Services, and Insurance (BFSI) , by Region USD Million (2016-2021)
  • Table 12. Proximity Marketing Other , by Region USD Million (2016-2021)
  • Table 13. Proximity Marketing: by Services(USD Million)
  • Table 14. Proximity Marketing Consulting Service , by Region USD Million (2016-2021)
  • Table 15. Proximity Marketing Technology , by Region USD Million (2016-2021)
  • Table 16. Proximity Marketing Integration , by Region USD Million (2016-2021)
  • Table 17. Proximity Marketing: by Software(USD Million)
  • Table 18. Proximity Marketing Content Management System , by Region USD Million (2016-2021)
  • Table 19. Proximity Marketing Location Analytics , by Region USD Million (2016-2021)
  • Table 20. Proximity Marketing: by Location(USD Million)
  • Table 21. Proximity Marketing Indoor , by Region USD Million (2016-2021)
  • Table 22. Proximity Marketing Outdoor , by Region USD Million (2016-2021)
  • Table 23. South America Proximity Marketing, by Country USD Million (2016-2021)
  • Table 24. South America Proximity Marketing, by Type USD Million (2016-2021)
  • Table 25. South America Proximity Marketing, by Application USD Million (2016-2021)
  • Table 26. South America Proximity Marketing, by Services USD Million (2016-2021)
  • Table 27. South America Proximity Marketing, by Software USD Million (2016-2021)
  • Table 28. South America Proximity Marketing, by Location USD Million (2016-2021)
  • Table 29. Brazil Proximity Marketing, by Type USD Million (2016-2021)
  • Table 30. Brazil Proximity Marketing, by Application USD Million (2016-2021)
  • Table 31. Brazil Proximity Marketing, by Services USD Million (2016-2021)
  • Table 32. Brazil Proximity Marketing, by Software USD Million (2016-2021)
  • Table 33. Brazil Proximity Marketing, by Location USD Million (2016-2021)
  • Table 34. Argentina Proximity Marketing, by Type USD Million (2016-2021)
  • Table 35. Argentina Proximity Marketing, by Application USD Million (2016-2021)
  • Table 36. Argentina Proximity Marketing, by Services USD Million (2016-2021)
  • Table 37. Argentina Proximity Marketing, by Software USD Million (2016-2021)
  • Table 38. Argentina Proximity Marketing, by Location USD Million (2016-2021)
  • Table 39. Rest of South America Proximity Marketing, by Type USD Million (2016-2021)
  • Table 40. Rest of South America Proximity Marketing, by Application USD Million (2016-2021)
  • Table 41. Rest of South America Proximity Marketing, by Services USD Million (2016-2021)
  • Table 42. Rest of South America Proximity Marketing, by Software USD Million (2016-2021)
  • Table 43. Rest of South America Proximity Marketing, by Location USD Million (2016-2021)
  • Table 44. Asia Pacific Proximity Marketing, by Country USD Million (2016-2021)
  • Table 45. Asia Pacific Proximity Marketing, by Type USD Million (2016-2021)
  • Table 46. Asia Pacific Proximity Marketing, by Application USD Million (2016-2021)
  • Table 47. Asia Pacific Proximity Marketing, by Services USD Million (2016-2021)
  • Table 48. Asia Pacific Proximity Marketing, by Software USD Million (2016-2021)
  • Table 49. Asia Pacific Proximity Marketing, by Location USD Million (2016-2021)
  • Table 50. China Proximity Marketing, by Type USD Million (2016-2021)
  • Table 51. China Proximity Marketing, by Application USD Million (2016-2021)
  • Table 52. China Proximity Marketing, by Services USD Million (2016-2021)
  • Table 53. China Proximity Marketing, by Software USD Million (2016-2021)
  • Table 54. China Proximity Marketing, by Location USD Million (2016-2021)
  • Table 55. Japan Proximity Marketing, by Type USD Million (2016-2021)
  • Table 56. Japan Proximity Marketing, by Application USD Million (2016-2021)
  • Table 57. Japan Proximity Marketing, by Services USD Million (2016-2021)
  • Table 58. Japan Proximity Marketing, by Software USD Million (2016-2021)
  • Table 59. Japan Proximity Marketing, by Location USD Million (2016-2021)
  • Table 60. India Proximity Marketing, by Type USD Million (2016-2021)
  • Table 61. India Proximity Marketing, by Application USD Million (2016-2021)
  • Table 62. India Proximity Marketing, by Services USD Million (2016-2021)
  • Table 63. India Proximity Marketing, by Software USD Million (2016-2021)
  • Table 64. India Proximity Marketing, by Location USD Million (2016-2021)
  • Table 65. South Korea Proximity Marketing, by Type USD Million (2016-2021)
  • Table 66. South Korea Proximity Marketing, by Application USD Million (2016-2021)
  • Table 67. South Korea Proximity Marketing, by Services USD Million (2016-2021)
  • Table 68. South Korea Proximity Marketing, by Software USD Million (2016-2021)
  • Table 69. South Korea Proximity Marketing, by Location USD Million (2016-2021)
  • Table 70. Taiwan Proximity Marketing, by Type USD Million (2016-2021)
  • Table 71. Taiwan Proximity Marketing, by Application USD Million (2016-2021)
  • Table 72. Taiwan Proximity Marketing, by Services USD Million (2016-2021)
  • Table 73. Taiwan Proximity Marketing, by Software USD Million (2016-2021)
  • Table 74. Taiwan Proximity Marketing, by Location USD Million (2016-2021)
  • Table 75. Australia Proximity Marketing, by Type USD Million (2016-2021)
  • Table 76. Australia Proximity Marketing, by Application USD Million (2016-2021)
  • Table 77. Australia Proximity Marketing, by Services USD Million (2016-2021)
  • Table 78. Australia Proximity Marketing, by Software USD Million (2016-2021)
  • Table 79. Australia Proximity Marketing, by Location USD Million (2016-2021)
  • Table 80. Rest of Asia-Pacific Proximity Marketing, by Type USD Million (2016-2021)
  • Table 81. Rest of Asia-Pacific Proximity Marketing, by Application USD Million (2016-2021)
  • Table 82. Rest of Asia-Pacific Proximity Marketing, by Services USD Million (2016-2021)
  • Table 83. Rest of Asia-Pacific Proximity Marketing, by Software USD Million (2016-2021)
  • Table 84. Rest of Asia-Pacific Proximity Marketing, by Location USD Million (2016-2021)
  • Table 85. Europe Proximity Marketing, by Country USD Million (2016-2021)
  • Table 86. Europe Proximity Marketing, by Type USD Million (2016-2021)
  • Table 87. Europe Proximity Marketing, by Application USD Million (2016-2021)
  • Table 88. Europe Proximity Marketing, by Services USD Million (2016-2021)
  • Table 89. Europe Proximity Marketing, by Software USD Million (2016-2021)
  • Table 90. Europe Proximity Marketing, by Location USD Million (2016-2021)
  • Table 91. Germany Proximity Marketing, by Type USD Million (2016-2021)
  • Table 92. Germany Proximity Marketing, by Application USD Million (2016-2021)
  • Table 93. Germany Proximity Marketing, by Services USD Million (2016-2021)
  • Table 94. Germany Proximity Marketing, by Software USD Million (2016-2021)
  • Table 95. Germany Proximity Marketing, by Location USD Million (2016-2021)
  • Table 96. France Proximity Marketing, by Type USD Million (2016-2021)
  • Table 97. France Proximity Marketing, by Application USD Million (2016-2021)
  • Table 98. France Proximity Marketing, by Services USD Million (2016-2021)
  • Table 99. France Proximity Marketing, by Software USD Million (2016-2021)
  • Table 100. France Proximity Marketing, by Location USD Million (2016-2021)
  • Table 101. Italy Proximity Marketing, by Type USD Million (2016-2021)
  • Table 102. Italy Proximity Marketing, by Application USD Million (2016-2021)
  • Table 103. Italy Proximity Marketing, by Services USD Million (2016-2021)
  • Table 104. Italy Proximity Marketing, by Software USD Million (2016-2021)
  • Table 105. Italy Proximity Marketing, by Location USD Million (2016-2021)
  • Table 106. United Kingdom Proximity Marketing, by Type USD Million (2016-2021)
  • Table 107. United Kingdom Proximity Marketing, by Application USD Million (2016-2021)
  • Table 108. United Kingdom Proximity Marketing, by Services USD Million (2016-2021)
  • Table 109. United Kingdom Proximity Marketing, by Software USD Million (2016-2021)
  • Table 110. United Kingdom Proximity Marketing, by Location USD Million (2016-2021)
  • Table 111. Netherlands Proximity Marketing, by Type USD Million (2016-2021)
  • Table 112. Netherlands Proximity Marketing, by Application USD Million (2016-2021)
  • Table 113. Netherlands Proximity Marketing, by Services USD Million (2016-2021)
  • Table 114. Netherlands Proximity Marketing, by Software USD Million (2016-2021)
  • Table 115. Netherlands Proximity Marketing, by Location USD Million (2016-2021)
  • Table 116. Rest of Europe Proximity Marketing, by Type USD Million (2016-2021)
  • Table 117. Rest of Europe Proximity Marketing, by Application USD Million (2016-2021)
  • Table 118. Rest of Europe Proximity Marketing, by Services USD Million (2016-2021)
  • Table 119. Rest of Europe Proximity Marketing, by Software USD Million (2016-2021)
  • Table 120. Rest of Europe Proximity Marketing, by Location USD Million (2016-2021)
  • Table 121. MEA Proximity Marketing, by Country USD Million (2016-2021)
  • Table 122. MEA Proximity Marketing, by Type USD Million (2016-2021)
  • Table 123. MEA Proximity Marketing, by Application USD Million (2016-2021)
  • Table 124. MEA Proximity Marketing, by Services USD Million (2016-2021)
  • Table 125. MEA Proximity Marketing, by Software USD Million (2016-2021)
  • Table 126. MEA Proximity Marketing, by Location USD Million (2016-2021)
  • Table 127. Middle East Proximity Marketing, by Type USD Million (2016-2021)
  • Table 128. Middle East Proximity Marketing, by Application USD Million (2016-2021)
  • Table 129. Middle East Proximity Marketing, by Services USD Million (2016-2021)
  • Table 130. Middle East Proximity Marketing, by Software USD Million (2016-2021)
  • Table 131. Middle East Proximity Marketing, by Location USD Million (2016-2021)
  • Table 132. Africa Proximity Marketing, by Type USD Million (2016-2021)
  • Table 133. Africa Proximity Marketing, by Application USD Million (2016-2021)
  • Table 134. Africa Proximity Marketing, by Services USD Million (2016-2021)
  • Table 135. Africa Proximity Marketing, by Software USD Million (2016-2021)
  • Table 136. Africa Proximity Marketing, by Location USD Million (2016-2021)
  • Table 137. North America Proximity Marketing, by Country USD Million (2016-2021)
  • Table 138. North America Proximity Marketing, by Type USD Million (2016-2021)
  • Table 139. North America Proximity Marketing, by Application USD Million (2016-2021)
  • Table 140. North America Proximity Marketing, by Services USD Million (2016-2021)
  • Table 141. North America Proximity Marketing, by Software USD Million (2016-2021)
  • Table 142. North America Proximity Marketing, by Location USD Million (2016-2021)
  • Table 143. United States Proximity Marketing, by Type USD Million (2016-2021)
  • Table 144. United States Proximity Marketing, by Application USD Million (2016-2021)
  • Table 145. United States Proximity Marketing, by Services USD Million (2016-2021)
  • Table 146. United States Proximity Marketing, by Software USD Million (2016-2021)
  • Table 147. United States Proximity Marketing, by Location USD Million (2016-2021)
  • Table 148. Canada Proximity Marketing, by Type USD Million (2016-2021)
  • Table 149. Canada Proximity Marketing, by Application USD Million (2016-2021)
  • Table 150. Canada Proximity Marketing, by Services USD Million (2016-2021)
  • Table 151. Canada Proximity Marketing, by Software USD Million (2016-2021)
  • Table 152. Canada Proximity Marketing, by Location USD Million (2016-2021)
  • Table 153. Mexico Proximity Marketing, by Type USD Million (2016-2021)
  • Table 154. Mexico Proximity Marketing, by Application USD Million (2016-2021)
  • Table 155. Mexico Proximity Marketing, by Services USD Million (2016-2021)
  • Table 156. Mexico Proximity Marketing, by Software USD Million (2016-2021)
  • Table 157. Mexico Proximity Marketing, by Location USD Million (2016-2021)
  • Table 158. Proximity Marketing: by Type(USD/Units)
  • Table 159. Company Basic Information, Sales Area and Its Competitors
  • Table 160. Company Basic Information, Sales Area and Its Competitors
  • Table 161. Company Basic Information, Sales Area and Its Competitors
  • Table 162. Company Basic Information, Sales Area and Its Competitors
  • Table 163. Company Basic Information, Sales Area and Its Competitors
  • Table 164. Company Basic Information, Sales Area and Its Competitors
  • Table 165. Company Basic Information, Sales Area and Its Competitors
  • Table 166. Company Basic Information, Sales Area and Its Competitors
  • Table 167. Company Basic Information, Sales Area and Its Competitors
  • Table 168. Company Basic Information, Sales Area and Its Competitors
  • Table 169. Company Basic Information, Sales Area and Its Competitors
  • Table 170. Proximity Marketing: by Type(USD Million)
  • Table 171. Proximity Marketing Wi-Fi , by Region USD Million (2022-2027)
  • Table 172. Proximity Marketing BLE Beacon , by Region USD Million (2022-2027)
  • Table 173. Proximity Marketing Near Field Communication (NFC) , by Region USD Million (2022-2027)
  • Table 174. Proximity Marketing GPS Geofencing , by Region USD Million (2022-2027)
  • Table 175. Proximity Marketing Others , by Region USD Million (2022-2027)
  • Table 176. Proximity Marketing: by Application(USD Million)
  • Table 177. Proximity Marketing Retail & E-Commerce , by Region USD Million (2022-2027)
  • Table 178. Proximity Marketing Healthcare , by Region USD Million (2022-2027)
  • Table 179. Proximity Marketing Infrastructural , by Region USD Million (2022-2027)
  • Table 180. Proximity Marketing Banking, Financial Services, and Insurance (BFSI) , by Region USD Million (2022-2027)
  • Table 181. Proximity Marketing Other , by Region USD Million (2022-2027)
  • Table 182. Proximity Marketing: by Services(USD Million)
  • Table 183. Proximity Marketing Consulting Service , by Region USD Million (2022-2027)
  • Table 184. Proximity Marketing Technology , by Region USD Million (2022-2027)
  • Table 185. Proximity Marketing Integration , by Region USD Million (2022-2027)
  • Table 186. Proximity Marketing: by Software(USD Million)
  • Table 187. Proximity Marketing Content Management System , by Region USD Million (2022-2027)
  • Table 188. Proximity Marketing Location Analytics , by Region USD Million (2022-2027)
  • Table 189. Proximity Marketing: by Location(USD Million)
  • Table 190. Proximity Marketing Indoor , by Region USD Million (2022-2027)
  • Table 191. Proximity Marketing Outdoor , by Region USD Million (2022-2027)
  • Table 192. South America Proximity Marketing, by Country USD Million (2022-2027)
  • Table 193. South America Proximity Marketing, by Type USD Million (2022-2027)
  • Table 194. South America Proximity Marketing, by Application USD Million (2022-2027)
  • Table 195. South America Proximity Marketing, by Services USD Million (2022-2027)
  • Table 196. South America Proximity Marketing, by Software USD Million (2022-2027)
  • Table 197. South America Proximity Marketing, by Location USD Million (2022-2027)
  • Table 198. Brazil Proximity Marketing, by Type USD Million (2022-2027)
  • Table 199. Brazil Proximity Marketing, by Application USD Million (2022-2027)
  • Table 200. Brazil Proximity Marketing, by Services USD Million (2022-2027)
  • Table 201. Brazil Proximity Marketing, by Software USD Million (2022-2027)
  • Table 202. Brazil Proximity Marketing, by Location USD Million (2022-2027)
  • Table 203. Argentina Proximity Marketing, by Type USD Million (2022-2027)
  • Table 204. Argentina Proximity Marketing, by Application USD Million (2022-2027)
  • Table 205. Argentina Proximity Marketing, by Services USD Million (2022-2027)
  • Table 206. Argentina Proximity Marketing, by Software USD Million (2022-2027)
  • Table 207. Argentina Proximity Marketing, by Location USD Million (2022-2027)
  • Table 208. Rest of South America Proximity Marketing, by Type USD Million (2022-2027)
  • Table 209. Rest of South America Proximity Marketing, by Application USD Million (2022-2027)
  • Table 210. Rest of South America Proximity Marketing, by Services USD Million (2022-2027)
  • Table 211. Rest of South America Proximity Marketing, by Software USD Million (2022-2027)
  • Table 212. Rest of South America Proximity Marketing, by Location USD Million (2022-2027)
  • Table 213. Asia Pacific Proximity Marketing, by Country USD Million (2022-2027)
  • Table 214. Asia Pacific Proximity Marketing, by Type USD Million (2022-2027)
  • Table 215. Asia Pacific Proximity Marketing, by Application USD Million (2022-2027)
  • Table 216. Asia Pacific Proximity Marketing, by Services USD Million (2022-2027)
  • Table 217. Asia Pacific Proximity Marketing, by Software USD Million (2022-2027)
  • Table 218. Asia Pacific Proximity Marketing, by Location USD Million (2022-2027)
  • Table 219. China Proximity Marketing, by Type USD Million (2022-2027)
  • Table 220. China Proximity Marketing, by Application USD Million (2022-2027)
  • Table 221. China Proximity Marketing, by Services USD Million (2022-2027)
  • Table 222. China Proximity Marketing, by Software USD Million (2022-2027)
  • Table 223. China Proximity Marketing, by Location USD Million (2022-2027)
  • Table 224. Japan Proximity Marketing, by Type USD Million (2022-2027)
  • Table 225. Japan Proximity Marketing, by Application USD Million (2022-2027)
  • Table 226. Japan Proximity Marketing, by Services USD Million (2022-2027)
  • Table 227. Japan Proximity Marketing, by Software USD Million (2022-2027)
  • Table 228. Japan Proximity Marketing, by Location USD Million (2022-2027)
  • Table 229. India Proximity Marketing, by Type USD Million (2022-2027)
  • Table 230. India Proximity Marketing, by Application USD Million (2022-2027)
  • Table 231. India Proximity Marketing, by Services USD Million (2022-2027)
  • Table 232. India Proximity Marketing, by Software USD Million (2022-2027)
  • Table 233. India Proximity Marketing, by Location USD Million (2022-2027)
  • Table 234. South Korea Proximity Marketing, by Type USD Million (2022-2027)
  • Table 235. South Korea Proximity Marketing, by Application USD Million (2022-2027)
  • Table 236. South Korea Proximity Marketing, by Services USD Million (2022-2027)
  • Table 237. South Korea Proximity Marketing, by Software USD Million (2022-2027)
  • Table 238. South Korea Proximity Marketing, by Location USD Million (2022-2027)
  • Table 239. Taiwan Proximity Marketing, by Type USD Million (2022-2027)
  • Table 240. Taiwan Proximity Marketing, by Application USD Million (2022-2027)
  • Table 241. Taiwan Proximity Marketing, by Services USD Million (2022-2027)
  • Table 242. Taiwan Proximity Marketing, by Software USD Million (2022-2027)
  • Table 243. Taiwan Proximity Marketing, by Location USD Million (2022-2027)
  • Table 244. Australia Proximity Marketing, by Type USD Million (2022-2027)
  • Table 245. Australia Proximity Marketing, by Application USD Million (2022-2027)
  • Table 246. Australia Proximity Marketing, by Services USD Million (2022-2027)
  • Table 247. Australia Proximity Marketing, by Software USD Million (2022-2027)
  • Table 248. Australia Proximity Marketing, by Location USD Million (2022-2027)
  • Table 249. Rest of Asia-Pacific Proximity Marketing, by Type USD Million (2022-2027)
  • Table 250. Rest of Asia-Pacific Proximity Marketing, by Application USD Million (2022-2027)
  • Table 251. Rest of Asia-Pacific Proximity Marketing, by Services USD Million (2022-2027)
  • Table 252. Rest of Asia-Pacific Proximity Marketing, by Software USD Million (2022-2027)
  • Table 253. Rest of Asia-Pacific Proximity Marketing, by Location USD Million (2022-2027)
  • Table 254. Europe Proximity Marketing, by Country USD Million (2022-2027)
  • Table 255. Europe Proximity Marketing, by Type USD Million (2022-2027)
  • Table 256. Europe Proximity Marketing, by Application USD Million (2022-2027)
  • Table 257. Europe Proximity Marketing, by Services USD Million (2022-2027)
  • Table 258. Europe Proximity Marketing, by Software USD Million (2022-2027)
  • Table 259. Europe Proximity Marketing, by Location USD Million (2022-2027)
  • Table 260. Germany Proximity Marketing, by Type USD Million (2022-2027)
  • Table 261. Germany Proximity Marketing, by Application USD Million (2022-2027)
  • Table 262. Germany Proximity Marketing, by Services USD Million (2022-2027)
  • Table 263. Germany Proximity Marketing, by Software USD Million (2022-2027)
  • Table 264. Germany Proximity Marketing, by Location USD Million (2022-2027)
  • Table 265. France Proximity Marketing, by Type USD Million (2022-2027)
  • Table 266. France Proximity Marketing, by Application USD Million (2022-2027)
  • Table 267. France Proximity Marketing, by Services USD Million (2022-2027)
  • Table 268. France Proximity Marketing, by Software USD Million (2022-2027)
  • Table 269. France Proximity Marketing, by Location USD Million (2022-2027)
  • Table 270. Italy Proximity Marketing, by Type USD Million (2022-2027)
  • Table 271. Italy Proximity Marketing, by Application USD Million (2022-2027)
  • Table 272. Italy Proximity Marketing, by Services USD Million (2022-2027)
  • Table 273. Italy Proximity Marketing, by Software USD Million (2022-2027)
  • Table 274. Italy Proximity Marketing, by Location USD Million (2022-2027)
  • Table 275. United Kingdom Proximity Marketing, by Type USD Million (2022-2027)
  • Table 276. United Kingdom Proximity Marketing, by Application USD Million (2022-2027)
  • Table 277. United Kingdom Proximity Marketing, by Services USD Million (2022-2027)
  • Table 278. United Kingdom Proximity Marketing, by Software USD Million (2022-2027)
  • Table 279. United Kingdom Proximity Marketing, by Location USD Million (2022-2027)
  • Table 280. Netherlands Proximity Marketing, by Type USD Million (2022-2027)
  • Table 281. Netherlands Proximity Marketing, by Application USD Million (2022-2027)
  • Table 282. Netherlands Proximity Marketing, by Services USD Million (2022-2027)
  • Table 283. Netherlands Proximity Marketing, by Software USD Million (2022-2027)
  • Table 284. Netherlands Proximity Marketing, by Location USD Million (2022-2027)
  • Table 285. Rest of Europe Proximity Marketing, by Type USD Million (2022-2027)
  • Table 286. Rest of Europe Proximity Marketing, by Application USD Million (2022-2027)
  • Table 287. Rest of Europe Proximity Marketing, by Services USD Million (2022-2027)
  • Table 288. Rest of Europe Proximity Marketing, by Software USD Million (2022-2027)
  • Table 289. Rest of Europe Proximity Marketing, by Location USD Million (2022-2027)
  • Table 290. MEA Proximity Marketing, by Country USD Million (2022-2027)
  • Table 291. MEA Proximity Marketing, by Type USD Million (2022-2027)
  • Table 292. MEA Proximity Marketing, by Application USD Million (2022-2027)
  • Table 293. MEA Proximity Marketing, by Services USD Million (2022-2027)
  • Table 294. MEA Proximity Marketing, by Software USD Million (2022-2027)
  • Table 295. MEA Proximity Marketing, by Location USD Million (2022-2027)
  • Table 296. Middle East Proximity Marketing, by Type USD Million (2022-2027)
  • Table 297. Middle East Proximity Marketing, by Application USD Million (2022-2027)
  • Table 298. Middle East Proximity Marketing, by Services USD Million (2022-2027)
  • Table 299. Middle East Proximity Marketing, by Software USD Million (2022-2027)
  • Table 300. Middle East Proximity Marketing, by Location USD Million (2022-2027)
  • Table 301. Africa Proximity Marketing, by Type USD Million (2022-2027)
  • Table 302. Africa Proximity Marketing, by Application USD Million (2022-2027)
  • Table 303. Africa Proximity Marketing, by Services USD Million (2022-2027)
  • Table 304. Africa Proximity Marketing, by Software USD Million (2022-2027)
  • Table 305. Africa Proximity Marketing, by Location USD Million (2022-2027)
  • Table 306. North America Proximity Marketing, by Country USD Million (2022-2027)
  • Table 307. North America Proximity Marketing, by Type USD Million (2022-2027)
  • Table 308. North America Proximity Marketing, by Application USD Million (2022-2027)
  • Table 309. North America Proximity Marketing, by Services USD Million (2022-2027)
  • Table 310. North America Proximity Marketing, by Software USD Million (2022-2027)
  • Table 311. North America Proximity Marketing, by Location USD Million (2022-2027)
  • Table 312. United States Proximity Marketing, by Type USD Million (2022-2027)
  • Table 313. United States Proximity Marketing, by Application USD Million (2022-2027)
  • Table 314. United States Proximity Marketing, by Services USD Million (2022-2027)
  • Table 315. United States Proximity Marketing, by Software USD Million (2022-2027)
  • Table 316. United States Proximity Marketing, by Location USD Million (2022-2027)
  • Table 317. Canada Proximity Marketing, by Type USD Million (2022-2027)
  • Table 318. Canada Proximity Marketing, by Application USD Million (2022-2027)
  • Table 319. Canada Proximity Marketing, by Services USD Million (2022-2027)
  • Table 320. Canada Proximity Marketing, by Software USD Million (2022-2027)
  • Table 321. Canada Proximity Marketing, by Location USD Million (2022-2027)
  • Table 322. Mexico Proximity Marketing, by Type USD Million (2022-2027)
  • Table 323. Mexico Proximity Marketing, by Application USD Million (2022-2027)
  • Table 324. Mexico Proximity Marketing, by Services USD Million (2022-2027)
  • Table 325. Mexico Proximity Marketing, by Software USD Million (2022-2027)
  • Table 326. Mexico Proximity Marketing, by Location USD Million (2022-2027)
  • Table 327. Proximity Marketing: by Type(USD/Units)
  • Table 328. Research Programs/Design for This Report
  • Table 329. Key Data Information from Secondary Sources
  • Table 330. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Proximity Marketing: by Type USD Million (2016-2021)
  • Figure 5. Global Proximity Marketing: by Application USD Million (2016-2021)
  • Figure 6. Global Proximity Marketing: by Services USD Million (2016-2021)
  • Figure 7. Global Proximity Marketing: by Software USD Million (2016-2021)
  • Figure 8. Global Proximity Marketing: by Location USD Million (2016-2021)
  • Figure 9. South America Proximity Marketing Share (%), by Country
  • Figure 10. Asia Pacific Proximity Marketing Share (%), by Country
  • Figure 11. Europe Proximity Marketing Share (%), by Country
  • Figure 12. MEA Proximity Marketing Share (%), by Country
  • Figure 13. North America Proximity Marketing Share (%), by Country
  • Figure 14. Global Proximity Marketing: by Type USD/Units (2016-2021)
  • Figure 15. Global Proximity Marketing share by Players 2021 (%)
  • Figure 16. Global Proximity Marketing share by Players (Top 3) 2021(%)
  • Figure 17. Global Proximity Marketing share by Players (Top 5) 2021(%)
  • Figure 18. BCG Matrix for key Companies
  • Figure 19. Apple Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 20. Apple Inc. (United States) Revenue: by Geography 2021
  • Figure 21. Google Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 22. Google Inc. (United States) Revenue: by Geography 2021
  • Figure 23. Microsoft Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 24. Microsoft Corporation (United States) Revenue: by Geography 2021
  • Figure 25. Qualcomm Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 26. Qualcomm Inc. (United States) Revenue: by Geography 2021
  • Figure 27. Zebra Technologies Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 28. Zebra Technologies Corporation (United States) Revenue: by Geography 2021
  • Figure 29. Bluvision Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 30. Bluvision Inc. (United States) Revenue: by Geography 2021
  • Figure 31. Estimote Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 32. Estimote Inc. (United States) Revenue: by Geography 2021
  • Figure 33. InMarket Media LLC (Italy) Revenue, Net Income and Gross profit
  • Figure 34. InMarket Media LLC (Italy) Revenue: by Geography 2021
  • Figure 35. Proxama PLC (U.K.) Revenue, Net Income and Gross profit
  • Figure 36. Proxama PLC (U.K.) Revenue: by Geography 2021
  • Figure 37. ROXIMITY (United States) Revenue, Net Income and Gross profit
  • Figure 38. ROXIMITY (United States) Revenue: by Geography 2021
  • Figure 39. Shopkick Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 40. Shopkick Inc. (United States) Revenue: by Geography 2021
  • Figure 41. Global Proximity Marketing: by Type USD Million (2022-2027)
  • Figure 42. Global Proximity Marketing: by Application USD Million (2022-2027)
  • Figure 43. Global Proximity Marketing: by Services USD Million (2022-2027)
  • Figure 44. Global Proximity Marketing: by Software USD Million (2022-2027)
  • Figure 45. Global Proximity Marketing: by Location USD Million (2022-2027)
  • Figure 46. South America Proximity Marketing Share (%), by Country
  • Figure 47. Asia Pacific Proximity Marketing Share (%), by Country
  • Figure 48. Europe Proximity Marketing Share (%), by Country
  • Figure 49. MEA Proximity Marketing Share (%), by Country
  • Figure 50. North America Proximity Marketing Share (%), by Country
  • Figure 51. Global Proximity Marketing: by Type USD/Units (2022-2027)
List of companies from research coverage that are profiled in the study
  • Apple Inc. (United States)
  • Google Inc. (United States)
  • Microsoft Corporation (United States)
  • Qualcomm Inc. (United States)
  • Zebra Technologies Corporation (United States)
  • Bluvision Inc. (United States)
  • Estimote Inc. (United States)
  • inMarket Media LLC (Italy)
  • Proxama PLC (U.K.)
  • ROXIMITY (United States)
  • Shopkick Inc. (United States)
Additional players considered in the study are as follows:
Swirl Networks (United States) , Unacast (United States) , Foursquare Labs, Inc. (United States) , Scanbuy Inc. (United States)
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Key Highlights of Report


Jun 2022 149 Pages 97 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Proximity Marketing Quantitative research analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Apple Inc. (United States), Google Inc. (United States), Microsoft Corporation (United States), Qualcomm Inc. (United States), Zebra Technologies Corporation (United States), Bluvision Inc. (United States), Estimote Inc. (United States), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (United States) and Shopkick Inc. (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Increasing demand in developing countries " is seen as one of major influencing trends for Proximity Marketing Market during projected period 2021-2027.
Analysts at AMA estimates Proximity Marketing Market to reach USD52342.0 Million by 2027.

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