About OTT Devices and Services
OTT known as Over The Top is a streaming service which delivers content over the internet for the viewers. OTT devices are the video streaming devices particularly use for the OTT platforms. It includes Streaming sticks, chrome casts and many other devices. In simple term OTT devices are those which are not desktops, laptops or mobiles but is used to consume OTT content. OTT is a relatively new phenomenon, there is a huge amount of growth potential. As more people cut the cord and move towards online-only media consumption, the way to reach these consumers will increasingly be via OTT services. OTT services are typically monetized via paid subscriptions, but there are exceptions. For example, some OTT platforms might offer in-app purchases or advertising.
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The market for OTT Devices and Services is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as product innovation and using various marketing strategies to gain a higher market share. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global OTT Devices and Services market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Amazon (United States), Apple TV (United States), Netflix (United States), Disney Plus (United States), Hulu LLC (United States), Mubi (United Kingdom), Roku Inc (United States), Facebook Inc (United States), CinemaNow (United States) and Indieflix (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Popcorn Flix (United States) and ActiveVideo (United States).
AMA Research has segmented the market of Global OTT Devices and Services market by Type (Streaming Media Players, Streaming Box, Connected Gaming Console, OTT Set-top Box and Streaming Sticks) and Region.
On the basis of geography, the market of OTT Devices and Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. Smartphones will boost the OTT Devices and Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the OTT Devices and Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Subscription, the sub-segment i.e. Basic will boost the OTT Devices and Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Spark in Growth Due to Covid-19 and Work From Home Situation, Innovation of Fifth Generation (5G) Technology and Access to Immersive Streaming Technology for OTT
Market Growth Drivers:
Rising Demand of Online Video Entertainment Platform, Increasing Number of New Series and Movies on Online OTT Platform and Rising Demand of Cinema Enthusiasts and Cinema Learner
Rising Number of Pirated Sites for Online Video Streaming, Limitation on Video Streaming in OTT Devices and Services, Poor Internet Network Stability and Buffering Issues and Availability of a Smartphone and PCs as a Substitute for a OTT Device
High Subscription Cost associated with OTT Device and Services
Growth in Entertainment and Media Platform, Rising Growth in Cinema Industry and Growth in Information Technology and Research and Development
On 26 march 2021, Amazon India has launched a new Fire TV Stick remote with more presser buttons for OTT apps. The new remote will ship with the latest Fire TV Stick (3rd Gen) and is available for pre-order on Amazon.in. The remote is compatible with Fire TV Stick (2nd and 3rd Gen), Fire TV Stick 4K and Fire TV Stick Lite. The brand has introduced a couple of updates to our Alexa Voice Remote. The newest version (3rd Gen) features preset buttons for quick access to Prime Video, Netflix, and Amazon Music, plus a guide button to view consolidated channel and program listings from live TV apps.
Key Target AudienceOTT Devices and Services, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.