What is Heat-Not-Burn Tobacco Products Market?
Heat-not-burn (HNB) tobacco products are electronic devices which only heat the tobacco at relatively lower temperatures to produce flavored nicotine vapor. Contrasting to conventional cigarettes, HNB products do not burn the tobacco, so the level of harmful chemicals are considerably lower than that of conventional cigarettes. These are also known as an electrically-heated smoking system or a heated tobacco product. Commercially available HNB systems include glo, IQOS, as well as use, among others. HNB products aim for a position between combustible tobacco smoking & electronic cigarettes those vaporize nicotine suspended in humectants. The heat-not-burn tobacco product is less harmful than conventional Tabaco smoking claimed by manufacturers of heat-not-burn tobacco product, but there is no reliable evidence to support these claimsHeat-Not-Burn. Heat-not-burn products, also known as heated tobacco products, only heat tobacco. High demand from people who are trying to quit smoking is boosting the market. Additionally, the lower cost of HNB and an increasing number of organized retailing outlets are the key drivers for the market. However, government regulation from many regional governments is likely to hamper the growth of the market.
The market study is being classified and major geographies with country level break-up. According to AMA, the Global Heat-Not-Burn Tobacco Products market is expected to see growth rate of 25.61%
Philip Morris International (United States), British American Tobacco (United Kingdom), PAX Labs (United States), Vapor Tobacco Manufacturing LLC (Finland), Japan Tobacco (Japan), Sampoerna (Indonesia), Imperial Brands (United States), Altria (United States), China tobacco (China) and Pro Link Japan Co., Ltd. (Japan) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Telkom Indonesia (Indonesia), SHENZHEN AVBAD TECHNOLOGY CO., LTD (China), Gudang Garam (Indonesia), Korea Tobacco & Ginseng Corporation (South Korea), American electronic cigarette company (United States), VMR Products (United States) and Vapesoon.com (China).The Vendors having a strong hold in the market are Philip Morris International, British American Tobacco, PAX Labs, Vapor Tobacco Manufacturing. Research Analyst at AMA predicts that Asia, United States and European Vendors will contribute to the maximum growth of Global Heat-Not-Burn Tobacco Products market throughout the predicted period.
Segment AnalysisAnalyst at AMA have segmented the market study of Global Heat-Not-Burn Tobacco Products market by Type, Application and Region. On the basis of Type, Heat-not-burn tobacco devices are dominating the market in the year 2019
On the basis of geography, the market of Heat-Not-Burn Tobacco Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Consumer Awareness about Heat-Not-Burn Tobacco Products as an Alternative to Directly Smoking Tobacco
- Growing Purchasing Power around the Globe
- An increasing number of organized retailing outlets of Heat-Not-Burn Tobacco Products
- Heat-Not-Burn Tobacco Products are Cost Effective that Accelerating the Demand across Globe
- The myth of HNB is Less Harmful as Compare to Traditional Tabaco Products
- Increasing Millennial Population
- Lower Taxes on Heat-Not-Burn Tobacco Products as Compare to Conventional Tabaco Products
- Availability of Substitutes Such as Directly Smoking Tobacco Products and E-Cigarettes
- High Number of Rules and Regulation on Tabaco Products from Regional Governments
- Technological Advancements in Heat-not-burn (HNB) Tobacco Products
- High Demand from Asian Countries Such As Malaysia
- New Product Launches are fueling the Growth of the Market
- Unfavorable Government Regulations and Health Risk of Heat-Not-Burn Tobacco Cigarettes
- Heat-Not-Burn Tobacco Products are Injurious to Health and Increasing Health Awareness across Globe is limiting the Growth of The Market
Regulations concerning HNB tobacco products are different in various countries. Many countries regulate as tobacco products under the framework of existing tobacco control legislations. Few countries & regions (such as Singapore and Macau) implement a ban on the sale as well as the promotion of HNB tobacco products. The World Health Organization (WHO) recommends that HNB tobacco products should be subject to the policy & regulatory measures applied to all other tobacco products. and According to the U.S. Food and Drug Administration, every Tabaco smoking product manufacturers should mention or promote that Tabaco smoking causes cancer or other diseases on their product.
Key Target AudienceHeat-not-burn tobacco products Manufacturers, Raw Material Suppliers, Associations and Industry Bodies, Government & Regulatory Bodies and End Users
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