What is Email Marketing Software Market?
The global market for Email marketing has impelled by increasing usage of the Internet and rise in awareness among people. Email Market software refers to a process of sending commercial messages, to a group of people. The software helps to create send text optimize and report on their email campaign in order to acquire new customers and share promotional material.
The market study is being classified by Type (Traditional and Automated), by Application (Email Lead Generation, Sales Reporting, Customer Management, Template Management, Reporting and Analytics and Others (Web Forms, Event-Triggered Mail, others.)) and major geographies with country level break-up. According to AMA, the Global Email Marketing Software market is expected to see growth rate of 18.45% and may see market size of USD21.56 Billion by 2025.
iContact (United States), Constant Contact (United States), MailChimp (United States), AWeber (United States), Pinpointe (United States), Benchmark Email (United States), VerticalResponse (United States), Infusionsoft (United States), HubSpot (United States), SendinBlue (France) and Pardot (France) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Zoho Campaigns, VerticalResponse (Deluxe), Campaigner, GetResponse, Mad Mimi and Campaign Monitor.
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Email Marketing Software market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Email Marketing Software market by Type, Application and Region.
On the basis of geography, the market of Email Marketing Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing of Social Advertising and Marketing
- Rising Awareness about Email Marketing
- Rising use of email communication
- Shift Towards Social Media Spend and Video marketing
- Privacy Issues and Security Concerns
- Creating Quality Articles
- Creating a Weekly Relationship Campaign
- Difficulty in Generating Leads and Managing website
- Varying Structure of Regulatory Policies
- Lack of Digitally Skilled Personnel
Market Leaders and some development strategies
In 2017, Vector Capital acquires 75% of Experianís email marketing business.
Email spam legislation is an Act, a law that sets the rules and regulation for commercial emails, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations
Key Target AudienceEmail Marketing Software Providers, Research Organizations and Universities, Consulting Companies, Cloud Platform Providers, Investors and Venture Capitalists, Technology Providers, Suppliers, Distributors, and Contractors and End Users/Enterprise Users
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