Global Direct Marketing Services

Direct Marketing Services Comprehensive Study by Type (Direct mail, Telemarketing, Email marketing, Text (SMS) marketing, Handouts, Social media marketing, Direct selling, Others), Application (Business to Business, Business to Government, Business to Consumers, Others), Organizations Size (Small and Medium Size Organization, Large Size Organization), Offerings (Solutions, Services) Players and Region - Global Market Outlook to 2028

Direct Marketing Services Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Direct Marketing Services
Direct Marketing is one effective marketing methods, it is considered as one of the types of the advertising campaign. The major benefits of direct marketing services are upgraded loyalty strategies, new business opportunities, increased in sales, optimizing market budget, and many others.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)


There are various companies are operating in the market and exploring their footprints in new geographical regions by adopting various market strategies such as mergers & acquisitions, expansions, investments, new service launches, and collaborations as their strategies. There are various new players are entering this market with advanced technologies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Direct Marketing Services market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Rapp (United States), Epsilon (United States), Wunderman (United States), Acxiom (United States), Harte-Hanks Direct (United States), OgilvyOne (United States), Merkle (United States), Harland Clarke Corp (United States), MRM//McCann (United States) and DigitasLBi (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are BBDO (United States), SapientNitro (United States) and Leo Burnett (United States).

Segmentation Overview
AMA Research has segmented the market of Global Direct Marketing Services market by Type (Direct mail, Telemarketing, Email marketing, Text (SMS) marketing, Handouts, Social media marketing, Direct selling and Others), Application (Business to Business, Business to Government, Business to Consumers and Others) and Region.



On the basis of geography, the market of Direct Marketing Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organizations Size, the sub-segment i.e. Small and Medium Size Organization will boost the Direct Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offerings, the sub-segment i.e. Solutions will boost the Direct Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Increasing Use of Direct Mail to Customers and Development in Direct Marketing Advertising Services

Market Growth Drivers:
Increasing Number of Organisations in Emerging Economies and Growing Demand for Digital Marketing

Challenges:
Lack of Skilled Professionals

Restraints:
The Slowdown in Economy Because of Coronavirus Pandemic

Opportunities:
High Adoption of Email Marketing and SMS Marketing for Brand Promotions Activities and Rapid Acceptance of Omni Channel Direct Marketing Services

Market Leaders and their expansionary development strategies
In January 2022, Direct Marketing Solutions, a world-class, integrated direct marketing company and one of the largest marketing mailers on the West Coast, announced the acquisition of Mailing Services of Pittsburgh's (MSP) Freedom, Pennsylvania plant assets, expanding the company's reach to the Eastern part of the United States.
In Nov 2020, Quad/Graphics Inc. announced the launch of its new platform named Quad Direct Marketing Exchange, this delivers completely provide personalized direct marketing campaigns. Through this initiative, the company enhances its product portfolio.


Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Direct Marketing Services Providers, Government Regulatory and Research Organizations and End-Use Industries

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Direct mail
  • Telemarketing
  • Email marketing
  • Text (SMS) marketing
  • Handouts
  • Social media marketing
  • Direct selling
  • Others
By Application
  • Business to Business
  • Business to Government
  • Business to Consumers
  • Others
By Organizations Size
  • Small and Medium Size Organization
  • Large Size Organization

By Offerings
  • Solutions
  • Services

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increasing Number of Organisations in Emerging Economies
      • 3.2.2. Growing Demand for Digital Marketing
    • 3.3. Market Challenges
      • 3.3.1. Lack of Skilled Professionals
    • 3.4. Market Trends
      • 3.4.1. Increasing Use of Direct Mail to Customers
      • 3.4.2. Development in Direct Marketing Advertising Services
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Direct Marketing Services, by Type, Application, Organizations Size, Offerings and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Direct Marketing Services (Value)
      • 5.2.1. Global Direct Marketing Services by: Type (Value)
        • 5.2.1.1. Direct mail
        • 5.2.1.2. Telemarketing
        • 5.2.1.3. Email marketing
        • 5.2.1.4. Text (SMS) marketing
        • 5.2.1.5. Handouts
        • 5.2.1.6. Social media marketing
        • 5.2.1.7. Direct selling
        • 5.2.1.8. Others
      • 5.2.2. Global Direct Marketing Services by: Application (Value)
        • 5.2.2.1. Business to Business
        • 5.2.2.2. Business to Government
        • 5.2.2.3. Business to Consumers
        • 5.2.2.4. Others
      • 5.2.3. Global Direct Marketing Services by: Organizations Size (Value)
        • 5.2.3.1. Small and Medium Size Organization
        • 5.2.3.2. Large Size Organization
      • 5.2.4. Global Direct Marketing Services by: Offerings (Value)
        • 5.2.4.1. Solutions
        • 5.2.4.2. Services
      • 5.2.5. Global Direct Marketing Services Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Direct Marketing Services (Price)
      • 5.3.1. Global Direct Marketing Services by: Type (Price)
  • 6. Direct Marketing Services: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Rapp (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Epsilon (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Wunderman (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Acxiom (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Harte-Hanks Direct (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. OgilvyOne (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Merkle (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Harland Clarke Corp (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. MRM//McCann (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. DigitasLBi (India)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Direct Marketing Services Sale, by Type, Application, Organizations Size, Offerings and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Direct Marketing Services (Value)
      • 7.2.1. Global Direct Marketing Services by: Type (Value)
        • 7.2.1.1. Direct mail
        • 7.2.1.2. Telemarketing
        • 7.2.1.3. Email marketing
        • 7.2.1.4. Text (SMS) marketing
        • 7.2.1.5. Handouts
        • 7.2.1.6. Social media marketing
        • 7.2.1.7. Direct selling
        • 7.2.1.8. Others
      • 7.2.2. Global Direct Marketing Services by: Application (Value)
        • 7.2.2.1. Business to Business
        • 7.2.2.2. Business to Government
        • 7.2.2.3. Business to Consumers
        • 7.2.2.4. Others
      • 7.2.3. Global Direct Marketing Services by: Organizations Size (Value)
        • 7.2.3.1. Small and Medium Size Organization
        • 7.2.3.2. Large Size Organization
      • 7.2.4. Global Direct Marketing Services by: Offerings (Value)
        • 7.2.4.1. Solutions
        • 7.2.4.2. Services
      • 7.2.5. Global Direct Marketing Services Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Direct Marketing Services (Price)
      • 7.3.1. Global Direct Marketing Services by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Direct Marketing Services: by Type(USD Million)
  • Table 2. Direct Marketing Services Direct mail , by Region USD Million (2017-2022)
  • Table 3. Direct Marketing Services Telemarketing , by Region USD Million (2017-2022)
  • Table 4. Direct Marketing Services Email marketing , by Region USD Million (2017-2022)
  • Table 5. Direct Marketing Services Text (SMS) marketing , by Region USD Million (2017-2022)
  • Table 6. Direct Marketing Services Handouts , by Region USD Million (2017-2022)
  • Table 7. Direct Marketing Services Social media marketing , by Region USD Million (2017-2022)
  • Table 8. Direct Marketing Services Direct selling , by Region USD Million (2017-2022)
  • Table 9. Direct Marketing Services Others , by Region USD Million (2017-2022)
  • Table 10. Direct Marketing Services: by Application(USD Million)
  • Table 11. Direct Marketing Services Business to Business , by Region USD Million (2017-2022)
  • Table 12. Direct Marketing Services Business to Government , by Region USD Million (2017-2022)
  • Table 13. Direct Marketing Services Business to Consumers , by Region USD Million (2017-2022)
  • Table 14. Direct Marketing Services Others , by Region USD Million (2017-2022)
  • Table 15. Direct Marketing Services: by Organizations Size(USD Million)
  • Table 16. Direct Marketing Services Small and Medium Size Organization , by Region USD Million (2017-2022)
  • Table 17. Direct Marketing Services Large Size Organization , by Region USD Million (2017-2022)
  • Table 18. Direct Marketing Services: by Offerings(USD Million)
  • Table 19. Direct Marketing Services Solutions , by Region USD Million (2017-2022)
  • Table 20. Direct Marketing Services Services , by Region USD Million (2017-2022)
  • Table 21. South America Direct Marketing Services, by Country USD Million (2017-2022)
  • Table 22. South America Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 23. South America Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 24. South America Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 25. South America Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 26. Brazil Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 27. Brazil Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 28. Brazil Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 29. Brazil Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 30. Argentina Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 31. Argentina Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 32. Argentina Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 33. Argentina Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 34. Rest of South America Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 35. Rest of South America Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 36. Rest of South America Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 37. Rest of South America Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 38. Asia Pacific Direct Marketing Services, by Country USD Million (2017-2022)
  • Table 39. Asia Pacific Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 40. Asia Pacific Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 41. Asia Pacific Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 42. Asia Pacific Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 43. China Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 44. China Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 45. China Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 46. China Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 47. Japan Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 48. Japan Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 49. Japan Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 50. Japan Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 51. India Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 52. India Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 53. India Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 54. India Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 55. South Korea Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 56. South Korea Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 57. South Korea Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 58. South Korea Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 59. Taiwan Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 60. Taiwan Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 61. Taiwan Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 62. Taiwan Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 63. Australia Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 64. Australia Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 65. Australia Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 66. Australia Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 67. Rest of Asia-Pacific Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 68. Rest of Asia-Pacific Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 69. Rest of Asia-Pacific Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 70. Rest of Asia-Pacific Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 71. Europe Direct Marketing Services, by Country USD Million (2017-2022)
  • Table 72. Europe Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 73. Europe Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 74. Europe Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 75. Europe Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 76. Germany Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 77. Germany Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 78. Germany Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 79. Germany Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 80. France Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 81. France Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 82. France Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 83. France Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 84. Italy Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 85. Italy Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 86. Italy Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 87. Italy Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 88. United Kingdom Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 89. United Kingdom Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 90. United Kingdom Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 91. United Kingdom Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 92. Netherlands Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 93. Netherlands Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 94. Netherlands Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 95. Netherlands Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 96. Rest of Europe Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 97. Rest of Europe Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 98. Rest of Europe Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 99. Rest of Europe Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 100. MEA Direct Marketing Services, by Country USD Million (2017-2022)
  • Table 101. MEA Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 102. MEA Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 103. MEA Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 104. MEA Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 105. Middle East Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 106. Middle East Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 107. Middle East Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 108. Middle East Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 109. Africa Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 110. Africa Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 111. Africa Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 112. Africa Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 113. North America Direct Marketing Services, by Country USD Million (2017-2022)
  • Table 114. North America Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 115. North America Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 116. North America Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 117. North America Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 118. United States Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 119. United States Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 120. United States Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 121. United States Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 122. Canada Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 123. Canada Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 124. Canada Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 125. Canada Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 126. Mexico Direct Marketing Services, by Type USD Million (2017-2022)
  • Table 127. Mexico Direct Marketing Services, by Application USD Million (2017-2022)
  • Table 128. Mexico Direct Marketing Services, by Organizations Size USD Million (2017-2022)
  • Table 129. Mexico Direct Marketing Services, by Offerings USD Million (2017-2022)
  • Table 130. Direct Marketing Services: by Type(USD/Units)
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Direct Marketing Services: by Type(USD Million)
  • Table 142. Direct Marketing Services Direct mail , by Region USD Million (2023-2028)
  • Table 143. Direct Marketing Services Telemarketing , by Region USD Million (2023-2028)
  • Table 144. Direct Marketing Services Email marketing , by Region USD Million (2023-2028)
  • Table 145. Direct Marketing Services Text (SMS) marketing , by Region USD Million (2023-2028)
  • Table 146. Direct Marketing Services Handouts , by Region USD Million (2023-2028)
  • Table 147. Direct Marketing Services Social media marketing , by Region USD Million (2023-2028)
  • Table 148. Direct Marketing Services Direct selling , by Region USD Million (2023-2028)
  • Table 149. Direct Marketing Services Others , by Region USD Million (2023-2028)
  • Table 150. Direct Marketing Services: by Application(USD Million)
  • Table 151. Direct Marketing Services Business to Business , by Region USD Million (2023-2028)
  • Table 152. Direct Marketing Services Business to Government , by Region USD Million (2023-2028)
  • Table 153. Direct Marketing Services Business to Consumers , by Region USD Million (2023-2028)
  • Table 154. Direct Marketing Services Others , by Region USD Million (2023-2028)
  • Table 155. Direct Marketing Services: by Organizations Size(USD Million)
  • Table 156. Direct Marketing Services Small and Medium Size Organization , by Region USD Million (2023-2028)
  • Table 157. Direct Marketing Services Large Size Organization , by Region USD Million (2023-2028)
  • Table 158. Direct Marketing Services: by Offerings(USD Million)
  • Table 159. Direct Marketing Services Solutions , by Region USD Million (2023-2028)
  • Table 160. Direct Marketing Services Services , by Region USD Million (2023-2028)
  • Table 161. South America Direct Marketing Services, by Country USD Million (2023-2028)
  • Table 162. South America Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 163. South America Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 164. South America Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 165. South America Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 166. Brazil Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 167. Brazil Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 168. Brazil Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 169. Brazil Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 170. Argentina Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 171. Argentina Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 172. Argentina Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 173. Argentina Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 174. Rest of South America Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 175. Rest of South America Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 176. Rest of South America Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 177. Rest of South America Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 178. Asia Pacific Direct Marketing Services, by Country USD Million (2023-2028)
  • Table 179. Asia Pacific Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 180. Asia Pacific Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 181. Asia Pacific Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 182. Asia Pacific Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 183. China Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 184. China Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 185. China Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 186. China Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 187. Japan Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 188. Japan Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 189. Japan Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 190. Japan Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 191. India Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 192. India Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 193. India Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 194. India Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 195. South Korea Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 196. South Korea Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 197. South Korea Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 198. South Korea Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 199. Taiwan Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 200. Taiwan Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 201. Taiwan Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 202. Taiwan Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 203. Australia Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 204. Australia Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 205. Australia Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 206. Australia Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 207. Rest of Asia-Pacific Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 208. Rest of Asia-Pacific Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 209. Rest of Asia-Pacific Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 210. Rest of Asia-Pacific Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 211. Europe Direct Marketing Services, by Country USD Million (2023-2028)
  • Table 212. Europe Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 213. Europe Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 214. Europe Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 215. Europe Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 216. Germany Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 217. Germany Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 218. Germany Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 219. Germany Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 220. France Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 221. France Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 222. France Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 223. France Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 224. Italy Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 225. Italy Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 226. Italy Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 227. Italy Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 228. United Kingdom Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 229. United Kingdom Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 230. United Kingdom Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 231. United Kingdom Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 232. Netherlands Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 233. Netherlands Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 234. Netherlands Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 235. Netherlands Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 236. Rest of Europe Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 237. Rest of Europe Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 238. Rest of Europe Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 239. Rest of Europe Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 240. MEA Direct Marketing Services, by Country USD Million (2023-2028)
  • Table 241. MEA Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 242. MEA Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 243. MEA Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 244. MEA Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 245. Middle East Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 246. Middle East Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 247. Middle East Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 248. Middle East Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 249. Africa Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 250. Africa Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 251. Africa Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 252. Africa Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 253. North America Direct Marketing Services, by Country USD Million (2023-2028)
  • Table 254. North America Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 255. North America Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 256. North America Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 257. North America Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 258. United States Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 259. United States Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 260. United States Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 261. United States Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 262. Canada Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 263. Canada Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 264. Canada Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 265. Canada Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 266. Mexico Direct Marketing Services, by Type USD Million (2023-2028)
  • Table 267. Mexico Direct Marketing Services, by Application USD Million (2023-2028)
  • Table 268. Mexico Direct Marketing Services, by Organizations Size USD Million (2023-2028)
  • Table 269. Mexico Direct Marketing Services, by Offerings USD Million (2023-2028)
  • Table 270. Direct Marketing Services: by Type(USD/Units)
  • Table 271. Research Programs/Design for This Report
  • Table 272. Key Data Information from Secondary Sources
  • Table 273. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Direct Marketing Services: by Type USD Million (2017-2022)
  • Figure 5. Global Direct Marketing Services: by Application USD Million (2017-2022)
  • Figure 6. Global Direct Marketing Services: by Organizations Size USD Million (2017-2022)
  • Figure 7. Global Direct Marketing Services: by Offerings USD Million (2017-2022)
  • Figure 8. South America Direct Marketing Services Share (%), by Country
  • Figure 9. Asia Pacific Direct Marketing Services Share (%), by Country
  • Figure 10. Europe Direct Marketing Services Share (%), by Country
  • Figure 11. MEA Direct Marketing Services Share (%), by Country
  • Figure 12. North America Direct Marketing Services Share (%), by Country
  • Figure 13. Global Direct Marketing Services: by Type USD/Units (2017-2022)
  • Figure 14. Global Direct Marketing Services share by Players 2022 (%)
  • Figure 15. Global Direct Marketing Services share by Players (Top 3) 2022(%)
  • Figure 16. Global Direct Marketing Services share by Players (Top 5) 2022(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. Rapp (United States) Revenue, Net Income and Gross profit
  • Figure 19. Rapp (United States) Revenue: by Geography 2022
  • Figure 20. Epsilon (United States) Revenue, Net Income and Gross profit
  • Figure 21. Epsilon (United States) Revenue: by Geography 2022
  • Figure 22. Wunderman (United States) Revenue, Net Income and Gross profit
  • Figure 23. Wunderman (United States) Revenue: by Geography 2022
  • Figure 24. Acxiom (United States) Revenue, Net Income and Gross profit
  • Figure 25. Acxiom (United States) Revenue: by Geography 2022
  • Figure 26. Harte-Hanks Direct (United States) Revenue, Net Income and Gross profit
  • Figure 27. Harte-Hanks Direct (United States) Revenue: by Geography 2022
  • Figure 28. OgilvyOne (United States) Revenue, Net Income and Gross profit
  • Figure 29. OgilvyOne (United States) Revenue: by Geography 2022
  • Figure 30. Merkle (United States) Revenue, Net Income and Gross profit
  • Figure 31. Merkle (United States) Revenue: by Geography 2022
  • Figure 32. Harland Clarke Corp (United States) Revenue, Net Income and Gross profit
  • Figure 33. Harland Clarke Corp (United States) Revenue: by Geography 2022
  • Figure 34. MRM//McCann (United States) Revenue, Net Income and Gross profit
  • Figure 35. MRM//McCann (United States) Revenue: by Geography 2022
  • Figure 36. DigitasLBi (India) Revenue, Net Income and Gross profit
  • Figure 37. DigitasLBi (India) Revenue: by Geography 2022
  • Figure 38. Global Direct Marketing Services: by Type USD Million (2023-2028)
  • Figure 39. Global Direct Marketing Services: by Application USD Million (2023-2028)
  • Figure 40. Global Direct Marketing Services: by Organizations Size USD Million (2023-2028)
  • Figure 41. Global Direct Marketing Services: by Offerings USD Million (2023-2028)
  • Figure 42. South America Direct Marketing Services Share (%), by Country
  • Figure 43. Asia Pacific Direct Marketing Services Share (%), by Country
  • Figure 44. Europe Direct Marketing Services Share (%), by Country
  • Figure 45. MEA Direct Marketing Services Share (%), by Country
  • Figure 46. North America Direct Marketing Services Share (%), by Country
  • Figure 47. Global Direct Marketing Services: by Type USD/Units (2023-2028)
List of companies from research coverage that are profiled in the study
  • Rapp (United States)
  • Epsilon (United States)
  • Wunderman (United States)
  • Acxiom (United States)
  • Harte-Hanks Direct (United States)
  • OgilvyOne (United States)
  • Merkle (United States)
  • Harland Clarke Corp (United States)
  • MRM//McCann (United States)
  • DigitasLBi (India)
Additional players considered in the study are as follows:
BBDO (United States) , SapientNitro (United States) , Leo Burnett (United States)
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Key Highlights of Report


Dec 2023 240 Pages 75 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Direct Marketing Services Quantitative research analysis
Global Direct Marketing Services Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Rapp (United States), Epsilon (United States), Wunderman (United States), Acxiom (United States), Harte-Hanks Direct (United States), OgilvyOne (United States), Merkle (United States), Harland Clarke Corp (United States), MRM//McCann (United States) and DigitasLBi (India) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Increasing Use of Direct Mail to Customers " is seen as one of major influencing trends for Direct Marketing Services Market during projected period 2022-2028.
The Direct Marketing Services market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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