Global Direct Marketing Services Market Overview:
Direct Marketing is one effective marketing methods, it is considered as one of the types of the advertising campaign. The major benefits of direct marketing services are upgraded loyalty strategies, new business opportunities, increased in sales, optimizing market budget, and many others. Some of the players profiled in the study are Rapp (United States), Epsilon (United States), Wunderman (United States), Acxiom (United States), Harte-Hanks Direct (United States), OgilvyOne (United States), Merkle (United States), Harland Clarke Corp (United States), MRM//McCann (United States) and DigitasLBi (India).
On the basis of geography, the market of Direct Marketing Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organizations Size, the sub-segment i.e. Small and Medium Size Organization will boost the Direct Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offerings, the sub-segment i.e. Solutions will boost the Direct Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Increasing Number of Organisations in Emerging Economies
- Growing Demand for Digital Marketing
- Increasing Use of Direct Mail to Customers
- Development in Direct Marketing Advertising Services
- The Slowdown in Economy Because of Coronavirus Pandemic
- High Adoption of Email Marketing and SMS Marketing for Brand Promotions Activities
- Rapid Acceptance of Omni Channel Direct Marketing Services
- Lack of Skilled Professionals
Key Market Developments:
In Nov 2020, Quad/Graphics Inc. announced the launch of its new platform named Quad Direct Marketing Exchange, this delivers completely provide personalized direct marketing campaigns. Through this initiative, the company enhances its product portfolio.
There are various companies are operating in the market and exploring their footprints in new geographical regions by adopting various market strategies such as mergers & acquisitions, expansions, investments, new service launches, and collaborations as their strategies. There are various new players are entering this market with advanced technologies.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Direct Marketing Services Providers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Direct Marketing Services market on the basis of product [Direct mail, Telemarketing, Email marketing, Text (SMS) marketing, Handouts, Social media marketing, Direct selling and Others] , application [Business to Business, Business to Government, Business to Consumers and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Direct Marketing Services market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Direct Marketing Services industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are BBDO (United States), SapientNitro (United States) and Leo Burnett (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Direct Marketing Services market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.