With the increasing importance of customer experience, companies are focusing on more comprehensive ways to understand their customer’s behavior. The customer data platform integrates and combines data from numerous sources to create a unified customer database. With features focused on ensuring data quality and efficient integration customer data platforms are widely used by the marketers for understanding each and every customer and prospect across all interactions and touchpoints. Moreover, growing adoption among small and medium enterprises expected to fuel market growth during the forecasted period.This growth is primarily driven by Enterprises across numerous industry verticals are gradually turning to the customer data platform. It helps to analyze company’s collective customer data from distinct sources providing companies with an integrated system of record for data about all of their customers and prospects which is driving the adoption of the customer data platform..
Globally, a noticeable market trend is evident Increasing Awareness about Customer Data Platform among Marketers
. Major Players, such as Nice (Israel), SAP (Germany), Salesforce (United States), Adobe (United States), SAS Institute (United States), Oracle (United States), Agilone (United States), Tealium (United States), IgnitionONE (United States), Blueconic (United States), RedPoint Global (United States), Ascent360 (United States), Segment (United States), Lytics (United States), Zaius (United States), MParticle (United States) and ActionIQ (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
November 2019, Adobe announces the general availability of its customer data platform with an aim to gather data together into a single record and help companies about understanding the detailed behavior of the customer.
- Enterprises across numerous industry verticals are gradually turning to the customer data platform. It helps to analyze company’s collective customer data from distinct sources providing companies with an integrated system of record for data about all of their customers and prospects which is driving the adoption of the customer data platform.
- Increasing Awareness about Customer Data Platform among Marketers
- Growing Focus on Development of Real-Time Customer Profiles
- Rising Adoption of Account-Based Marketing among Enterprises
- Data Privacy and Security Concerns
Increasing Funding and Investment in Customer Data Platform Startups and Growing Need for Analyzing Consumer Buying Behavior in Different Industry Vertical
Huge Infrastructure and Accessible Solutions for Storing and Gathering Large Volumes of Customer Information
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