What is Intimate Underwear?
The intimate underwear refers to the clothe which is worn next to the skin, and thus it behaves as human's second skin. The women intimate underwear include lingerie, shapewear, sleepwear, sportswear and maternity wear. The men’s intimate wear may include vests, regular briefs, boxer’s briefs, boxer shorts, trunks briefs and others. Change in perspective of intimate underwear from a basic need to aspiration, change in lifestyle, increase in awareness on hygiene and rise in disposable income are driving the market for intimate underwear.
The market study is broken down by Type (Underpants and Shapewear) and major geographies with country level break-up.
The intimate underwear market is fragmented with numerous players who are focusing towards offering wide range of innovative products to attract customers. The manufactures are also keeping an eye on the quality product for their end consumers. The companies are exploring the market in new regions by expansion, investments merger & acquisition and collaboration as a strategies. Emerging countries are to estimate positive growth due to rapid urbanization, increase in living standards and rise in disposable income over the coming years. Research Analyst at AMA estimates that Vendors from United States will contribute to the maximum growth of Global Intimate Underwear market throughout the predicted period.
Hanesbrands (United States), Berkshire Hathaway (United States), Jockey International (United States), PVH (United States), L Brands (United States), Bare Necessities (United States), Lise Charmel (France), Gunze (Japan), American Eagle (Aerie) (United States) and Huijie (Maniform Lingerie) (China) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Tinsino, Marks & Spencer, Wolf Lingerie, Your Sun and Cosmo Lady.
AdvanceMarketAnalytics has segmented the market of Global Intimate Underwear market by Type, Application and Region.
On the basis of geography, the market of Intimate Underwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Offline will boost the Intimate Underwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. Sleepwear will boost the Intimate Underwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Women will boost the Intimate Underwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising Trend of Athleisure in the Intimate Underwear Industry
- Preference for Usually Appealing Intimate Underwear Among Fashion Consciousness Customers
- Change in Lifestyle and Demographic Dividend
- Potential Growth in Emerging Countries
- Availability of Substitutes
- Fewer Barriers to New Entrants Leading to Intense Competition among Key Brands
Key Target AudienceIntimate Underwear Manufacturer, Intimate Underwear Supplier, Raw Material Supplier, End Users and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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