Professional A2P SMS Market Scope
Professional Application-to-Person (A2P) SMS is a form of sending automated messages from a business application to the mobile user for marketing purposes. Professional A2P SMS services are gaining recognition due to rising internet penetration coupled with the emergence of rich communication services. In addition, the surge in mobile users and subscribers is driving the market for A2P SMS services. It enables businesses to establish efficient customer communication and engagement via sending reminder notifications, text alerts, as well as promotional messages, among others.
|Unit||Value (USD Million)|
|Key Companies Profiled||Twilio Inc. (United States), Dialogue Communications (United Kingdom), Infobip Ltd. (United Kingdom), Sinch (Sweden), Proximus (Belgium), Tata Communications (India), AT&T (United States), China Mobile Limited (China), Genesys (United States) and Orange (France)|
Various A2P messaging companies engage in driving efficient customer engagement and interaction. Many competitors in this market adopt various digital technology to enhance their service competencies and offerings. Key players are involved in several strategic initiatives such as mergers and acquisitions, partnerships, collaborations, and product enhancements to elevate their presence to deliver effective services. For instance, in January 2023, Tofane Global acquired DIMOCO Messaging, a global SMS aggregator to significantly accelerate its mobile services. This helps in gaining a competitive advantage and market share. Research Analyst at AMA estimates that European Players will contribute to the maximum growth of Global Professional A2P SMS market throughout the predicted period.
Twilio Inc. (United States), Dialogue Communications (United Kingdom), Infobip Ltd. (United Kingdom), Sinch (Sweden), Proximus (Belgium), Tata Communications (India), AT&T (United States), China Mobile Limited (China), Genesys (United States) and Orange (France) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Vonage Holdings Corp (United States), Tyntec (United Kingdom), Route Mobile (India), Mitto (Switzerland), ClearSky Technologies (United States) and Textlocal (United Kingdom).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
The study have segmented the market of Global Professional A2P SMS market by Type , by Application (Customer relationship management (CRM) services, Pushed Content Services, Promotional Campaigns, Interactive Messaging Service and Others) and Region with country level break-up.
On the basis of geography, the market of Professional A2P SMS has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2021.
Market Leaders and their expansionary development strategiesOn 14th July 2021, Twilio Inc. acquired Zipwhip, a leading provider of toll-free messaging for approximately USD 850 million. Through this acquisition, Zipwhip will operate as part of Twilio’s Communications Platform Unit. This move enhanced the company’s customer engagement platform.
On 27th April 2021, Sinch strategically partnered with Adobe to transform global marketing engagement with mobile users through one- and two-way campaigns across a broad array of chat messaging applications. Through this partnership, Adobe leveraged the power and flexibility of Sinch’s underlying omnichannel Conversation API enabling Adobe Experience Cloud customers to drive interaction over conversational messaging channels without leaving Adobe Journey Optimizer.
Professional A2P SMS services need to follow compliance with the regulatory bodies for practicing communication. Regulations pertaining to telecommunications in the United States include Federal Communications Commission’s (FCC) Telephone Consumer Protection Act (TCPA) and the Cellular Telecommunications Industry Association’s (CTIA). Rulings and regulations implemented by the FCC for carriers and communication platforms have more stringent policies for sending communications through their networks and services.
Influencing Trend:Emerging Utilization of Rich Communication Services
Market Growth Drivers:Increase in the Number of Mobile Subscribers Globally and High Penetration of Smartphones in Developing Nations
Challenges:Growing Incidence of Message Spamming
Restraints:Growing Risk of Illegitimate Messaging Via A2P
Opportunities:The emergence of Cloud API Messaging and Rapid Adoption of OTT Services for Enhanced Customer Interaction
Key Target AudienceEnterprise A2P SMS Service Providers, Government Regulatory Bodies, Government Research Organization, Private Research Organization, Potential Investors, End User Industry and Others