Global Audience Analytics Market Overview:
Audience analytics is a data management platform that supports companies in gaining meaningful and actionable insights about the unique audience profiles. It is a mixture of predictive analytics, multi-touch attributes, and data management systems. The technology is widely gaining popularity as it provides cross-channel insights. With the help of audience analytics solutions, the enterprise can have valuable insights regarding aspects, such as psychographic information, demographic information, CRM data, etc. Such information provides functionality to profile customers and discover new potential customers or audiences, profile and grow current visitors count, and etc. Some of the players profiled in the study are Adobe (United States), Oracle (United States), IBM (United States), Google (United States), Unifi Software (United States), SAS (United States), Akamai (United States), Cxense (Norway), NetBase Solutions (United States), Cadreon (United States), Crimson Hexagon (United States), Quividi (France), 3DiVi (United States) and Flytxt (Netherlands).
On the basis of geography, the market of Audience Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry Vertical, the sub-segment i.e. Media and Entertainment will boost the Audience Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Solution will boost the Audience Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size, the sub-segment i.e. Small and Medium-sized Enterprises (SMEs) will boost the Audience Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Rising Need to Improve the Audience Experience
- Growing Focus on Competitive Intelligence
- Rising Number of E-Commerce Activities across the Globe
- Increasing Adoption of Audience Analytics among Media & Entertainment and Telecommunications Sectors
- Complexities in Analytical Workflows
- High Initial Cost of Analytics Platforms
- Increasing Adoption of Audience Analytics Solutions Among SMEs to Grow their Business
- Growing Efforts for the Development of Smart Cities in Developing Countries
- Data Security and Privacy Concerns
In Oct 2019, LiiV, the parent company formed by the owners of Splashlight, announced it has acquired Telmar. The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a breakthrough way to gather data about creative campaigns and provide marketers with a meaningful understanding of their audiences without invading personal privacy.
The Market for Audience Analytics is Fragmented with the Presence of Many Players. Leading Players Can Adopt Strategies Like a Merger, Acquisition, New Product Launch, in Order to Gain Share Within the Market. Owing to the Increasing Popularity of Digital Marketing, There are Growing Prospects for the New Players to Enter the Market
Target Audience:Training and consulting service providers, Audience analytics vendors, Telecom service providers, System integrators, Cloud service providers, Government agencies and Managed service providers
Major Objectives Focused through this Study To define, describe, and forecast the Global Audience Analytics market on the basis of product  , application [Sales and Marketing Management, Customer Experience Management and Competitive Intelligence], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Audience Analytics market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Audience Analytics industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Telmar (United States), StoryFit (United States), Brandchats (Spain), Verto Analytics (United States) and AnalyticOwl (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Audience Analytics market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.