Granola Bars Market Scope
The rising adoption of a healthy snack in a regular routine among individuals is a major factor expected to boost the demand for granola bars and drives the growth of the global granola bar market. The granola is breakfast nourishment and nibbles sustenance comprising of nuts, rolled oats, nectar or different sweeteners, such as, dark sugar, and puffed rice, which is heated until it is fresh and toasted. A granola bar is a type of snack made with a mixture of granola, nuts, dry fruits, and sweeteners. Consumption of granola bar boosts the individualís calorie intake and provides energy to the body. Granola Bars manufacturers are likely to benefit from this trend as health benefits are one of the factors due to which consumers purchase cereals.
The market study is being classified by Type (Organic and Non-Organic) and major geographies with country level break-up.
Regional players have a competitive edge over bigger brands with their strong and robust local distribution networks. Regional manufacturers are targeting not only Kirana stores but also using multilevel and consumer-to-consumer marketing approaches to deepen their market penetration. The players operating in the granola bars market are following integrated marketing communication using various modes of advertisement such as newspapers, magazines, and social media among others to promote granola bars. Such channels play an active role in creating awareness about granola bars regarding their benefits. Additionally, several players are also promoting granola bars with regards to the new flavors and the ingredients that are used in granola bars that will have a positive effect on the consumers. Research Analyst at AMA predicts that Asian Vendors will contribute to the maximum growth of Global Granola Bars market throughout the predicted period.
General Mills, Inc. (United States), The Kellogg Company (United States), PepsiCo, Inc. (United States), Clif Bar & Company (United States), Oriole Healthy Food (United States), Kellogg (United States), Bagrrys India Limited(India), Marico Limited (India), Post Holdings, Inc. (United States) and TreeHouse Foods, Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Patanjali Ayurved (India), Mohan Meakin (India), eVitamins India, Numix (India), Nourish Vitals (India), Munchilicious (India), Cocosutra (India), Natures Basket Limited. (India), Nourish Organic Foods Pvt Ltd. (India) and Addicted (India).
AdvanceMarketAnalytics has segmented the market of Global Granola Bars market by Type, Application and Region.
On the basis of geography, the market of Granola Bars has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
- Increasing health consciousness and raising awareness about various diseases and digestive problems
- The increasing influence of westernization on food habits of the middle-class population
- The rising demand for gluten-free food products
- Increasing consumer shift towards healthy breakfast alternatives having low-fat and low-sugar in the end products
- Product and packaging innovation are some of the factors that would ensure smooth growth of the granola bars market
- Expansion in the retail channel create the opportunities
- Low awareness of granola bars in the developing and underdeveloped countries
- The Stringent government regulation in food products
Key Target AudienceGranola Bars Manufacturer, Distributors, Suppliers, Government Regulatory Bodies, Private Reaserch Orgnization, Government Research Orgnizations and Others
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