Industry Background:
Organic energy drinks is refer as the drink which is free from pesticide and other chemical residue, this kind of drink has no negative side effects. The organic energy drink have primarily been transitioned from a niche product to the most fastest growing product at the global market. This change is gaining market due to the rising focus in fitness and health. While the market also has various global opportunities with the products like some innovative in the drink with low and zero artificial sweeteners and penetration in the developing market and different demographyAccording to AMA, the market for Organic Energy Drinks is expected to register a CAGR of 5.5% during the forecast period to 2024. This growth is primarily driven by Growing disposable income particularly for taking care of health and Rising trust for the organic content in various drinks.
Globally, a noticeable market trend is evident Emergence of sports player in the advertisement for promoting organic drink
. Major Vendors, such as Grain Millers (United States), Kingmilling Company (United States), Archer Daniels Midland Company (United States), Cargill, Incorporated (United States), Gupta Group (India), Manildra (Australia), Penford Australia Ltd (Australia) and Abbott Nutrition Inc (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
Archer Daniels Midland Company announced that it has signed an agreement to purchase the remaining 50 percent stake of Gleadell Agriculture Ltd., currently jointly owned by ADM and InVivo, including Gleadell’s wholly owned subsidiary Dunns (Long Sutton) Ltd. ADM will merge Gleadell and Dunns with ADM Arkady, ADM’s UK destination marketing business, and ADM Direct UK, ADM’s specialist combinable crop origination business to create ADM Agriculture Ltd, thus strengthening ADM’s presence across the UK
Archer Daniels Midland Company announced the addition of Onavita algal DHA powder to its line of omega-3 product solutions. The new omega-3 powder is part of ADM’s expanding portfolio of health and wellness ingredients, such as probiotics, vitamins, botanical extracts, nutritional oils and more all designed to give developers the ingredients they need to get to market faster with products consumers are seeking
Market Drivers
- Growing disposable income particularly for taking care of health
- Rising trust for the organic content in various drinks
Market Trend
- Emergence of sports player in the advertisement for promoting organic drink
- Rising influence towards natural drink
Restraints
- High cost associated with the raw natural
Opportunities
Innovative campaigns are being launching for acquiring the customers and Diabetic people are the main source in shaping the market for organic drink
Challenges
Lack of availability in future due to hampering environmental condition
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