What is Baby Shampoo Market Scope?
Baby shampoo is a hair care product that is used to remove oils, dirt, skin particles, dandruff, environmental pollutants, and other pollutants that gradually build up in hair. Developed specifically for infants and young children by replacing chemicals that are said to be less irritating to the eyes than those commonly found in regular shampoo. The scalp of babies is characterized by decreased sebum production due to the hormone levels. The sebum secretes sebum, a waxy ester that maintains the scalp's acid mantle and provides a coating that keeps the skin supple and moist. The sebum builds up excessively between 2 and 3 days for the average adult. With sensitive skin such as children, the intervals maybe longer. Sebum also gives strands of hair a protective coating. In babies, sebum production is not at its peak, so daily washing is usually not necessary. The beauty and personal care (BPC) industry have seen a decline following the COVID 19 pandemic, but the impact is not as severe as other industries. Although discretionary spending has decreased, consumer behavior in the BPC market has shifted towards safe and reliable products. Products that have a lower risk of contamination due to automation and longer shelf life and support rationing of consumables are expected to attract attention in the near future. Brands are also focusing on improving their delivery lines with a view to strengthening their e-commerce channel and offering wellness products for the home that are very suitable in this volatile business environment.
The Baby Shampoo market study is being classified by Type (Medicated and Non-Medicated), by Application (Individual Users, Hospitals and Baby Care Centres) and major geographies with country level break-up.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Vendors from United States will contribute to the maximum growth of Global Baby Shampoo market throughout the predicted period.
Beiersdorf (United States), Johnson & Johnson (United States), L'Oréal (France), Unilever (United Kingdom), Burt's Bees Inc. (United States), California Baby (United States), Chicco (Italy), Earth Mama Baby Angel (United States), Himalaya Drug Company (India), Mothercare (United Kingdom) and Pigeon Corporation (Japan) are some of the key players profiled in the study.
Analyst at AMA have segmented the market study of Global Baby Shampoo market by Type, Application and Region.
On the basis of geography, the market of Baby Shampoo has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
On 10th, June 2019 - Unilever had announced that it had signed an agreement to acquire one of the leading prestige skincare brands, Tatcha. Tatcha is a modern skincare brand rooted in classical Kyoto rituals.
The Committee of Ministers of the Council of Europe adopted a Resolution on Cosmetic Products Intended for Infants. It recommends that the Council of Europe member states implement measures to reduce health risks arising from exposure of infants to cosmetic products and their ingredients. To provide guidance and support for manufacturers and safety assessors, the Council of Europe Committee of Experts on Cosmetic Products (P-SC-COS) has compiled a set of safety criteria for cosmetic formulations that should be taken into account when placing a product on the market. This guide emphasizes the importance of the safety evaluation of cosmetic products for infants.
Influencing Market Trend
- Rising Concerns of Parents over the Baby’s Health and Hygiene
- The Rising Birth Rate, Growing Expenditure on Baby Care Products
- Increasing Awareness among Consumers to Differentiate the Usage of Products for Baby Grooming
- The Rising Demand for Natural and Organic Baby Shampoo
- The Growing Population and Rising Urbanization
- Higher Disposable Incomes among the Consumers
- The Decrease in Infant Mortality Rates
- A Rising Demand from Consumers for Natural and Sustainable Products
- The Strong Marketing Initiatives Undertaken By the Key Players in the Industry
- Manufacturers Are Focusing On These Factors to Add More Value and Credibility to the Product
- Innovation, Regulation Standards, and Marketing
- The Presence of Harmful Chemicals
- Social Media Trends and Government Regulations
Key Target AudienceManufacturers of Baby Shampoo, Suppliers and Distributors of Baby Shampoo, End-Users, Potential Investors, Market Research Firms and Others
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