Air Fresheners Market Scope
Since the disposable incomes across the global population have been increased robustly over the last few years, the demand for leisure products has increased. Thus the demand for air fresheners is increasing with significant rate. In addition to this, rising awareness about better air quality has led to generate high demand for air fresheners worldwide. Moreover, growing adoption from the automobile industry and rapid growth in car sales along will drive the growth of the global air freshener market. On the other hand, expensive production, and the inability to provide a permanent solution might stagnate the demand for air fresheners. Air Fresheners mainly release a fragrance to remove an unpleasant odor from a room or a car or an office. It is manufactured from numerous ingredients including fragrances, aerosol propellants, and solvents which helps in neutralizing unpleasant odor.
The market study is being classified by Type (Spray, Gel Air Freshener, Electric Air Freshener, Candle Air Freshener and Others), by Application (Household, Corporate Offices, Automotive and Others) and major geographies with country level break-up. According to AMA, the Global Air Fresheners market is expected to see growth rate of 3.61% and may see market size of USD12829.95 Million by 2024.
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Air Fresheners market throughout the predicted period.
Henkel AG & Company (Germany), Procter & Gamble Co. (United States), Church & Dwight Co. Inc. (United States), Reckitt Benckiser Group plc (United Kingdom), S. C. Johnson & Son, Inc. (United States), Dabur India Ltd. (India), Farcent Enterprise Co. Ltd. (Taiwan), Hamilton Beach Brands Holding Company (United States), The Godrej Group (India) and Rexair LLC (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are KOBAYASHI Pharmaceutical Co.Ltd. (Japan), Air Delights Inc. (United States) and Lemongrass Trading Company Ltd (United Kingdom).
AdvanceMarketAnalytics has segmented the market of Global Air Fresheners market by Type, Application and Region. On the basis of Type, Sprays are dominating the market in the year 2018
On the basis of application, Household segment is dominating the market in the year 2018
On the basis of geography, the market of Air Fresheners has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Customer Type, the sub-segment i.e. Individual Customers will boost the Air Fresheners market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On November 30, 2018, the Procter & Gamble (P&G) Company has acquired the Consumer Health business of Merck KGaA, Darmstadt, Germany. With this acquisition, former Merck KGaA, Darmstadt, Germany, Consumer Health President & CEO, Uta Kemmerich-Keil, will be joining P&G as leader of P&G Personal Healthcare International, an organization encompassing the newly combined consumer (or OTC) health care businesses in Europe, Latin America, and Asia/IMEA (India, Middle East and Africa). This move will improve P&G’s OTC geographic scale, brand portfolio and category footprint in the vast majority of the world’s top 15 OTC markets.
The 7th Amendment of Directive 76/768/EEC has introduced the obligation of labeling for 26 fragrance allergens in 2003. Dependent on their concentration, the fragrance allergens need to be individually listed in the ingredients list of a cosmetic product, just listing them as “perfume” is not sufficient. For so-called leave-on products such as creams and perfumes, fragrance allergens must be listed if their concentrations exceed 10 mg/kg; while the limit is 100 mg/kg for products such as shampoos and soaps that are rinsed off. The same is applied in the new cosmetics regulation (EC) 1223/2009 that has finally come into effect in July 2013.
- Growing Adoption of Electronic Residential Air Purifiers and Premium Air Fresheners
- Introduction to Smart Air Fresheners which can be Operated from the Remotes or Smartphones
- Increasing Consumer Awareness about Aromatherapy
- Rising Issues related to Commercial Air Quality will lead to Increased Demand for Air Freshener
- Upsurging Demand for High-End Lifestyles and Luxury in Day to Day life due to Increasing Disposable Incomes
- Some Microorganisms and Airborne Pathogens can be Cleaned from Air
- Higher Manufacturing Cost might Hamper the Demand for Air Fresheners
- Inability to Provide Permanent Solution might Stagnate the Demand
- Stringent Government Regulations in Developing Combustible and Hazardous Gas Based Air Fresheners
- Harmful for Children
Key Target AudienceAir Fresheners Manufacturers, Air Fresheners Distributors and Traders, Upstream Buyers, Chemical Industry Associations, Government Agencies, Financial Associations, Research and Development Institutes and Others
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