What is 4K Smart OLED TV Market?
A smart TV is a traditional television with built-in Internet and interactive features that allow you to stream music and videos, surf the Internet, and view photos. Smart TV is a technological convergence between computers and flat-screen TVs and set-top boxes. In addition to the traditional functions of televisions and set-top boxes provided through traditional broadcast media, these devices can also support Internet TV, online interactive media, over-the-top content (OTT), and on-demand streaming. Media and provide home network access. With the advent of intelligent entertainment technologies such as HD streaming services, the televisions need to be updated to support the superior content of HD streams. 4K televisions are the advanced versions of the full high definition (Full HD) and ultra-high-definition televisions that support the trendy HD content stream. This classification of televisions is based on screen resolution. The full HD televisions have a resolution of 1920 x 1080 pixels and UHD television screens have a resolution of 3840 x 2160 pixels. 4K televisions can display a resolution of 4096 x 2160 pixels.
The market study is being classified by Type (Below 60 inch, 60-70 inch and Above 70 inch), by Application (Residential and Commercial) and major geographies with country level break-up.
Hisense (China), LG Electronics (South Korea), Samsung Group (South Korea), Sharp Corporation (Japan), Sony Corporation (Japan), TCL Technology (China), Vizio (United States), Changhong (China), Haier (China), Konka Group (China), Xiaomi (China) and LeEco (China) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Chinese Vendors will contribute to the maximum growth of Global 4K Smart OLED TV market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global 4K Smart OLED TV market by Type, Application and Region.
On the basis of geography, the market of 4K Smart OLED TV has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- The Increasing Adoption of Streaming Services for Streaming Entertainment Data
- The Increasing Net Disposable Income of Consumers
- Growing Proliferation of High-Speed Internet in Most Parts of the World
Market Trend
- Increased Popularity of Smart TVs
- The Growing Preference for Large-Screen Displays
- A Rising Trend among Manufacturers to Develop Their Own Operating Systems
Restraints
- High Cost Of 4k Smart OLED TV
- The Advent of New Display Technologies
Opportunities
- The Availability of High Definition Content Players
- The Rising Popularity of OTT VOD Platforms
- A Rise in the Regional Demand For 4k Smart OLED Televisions as Customers Are Choosing UHD TVs Due to Their Sleek Design and Better Image Quality
Challenges
- The Closing of Borders Due To Covid-19 Is Affecting the Supply Chain
March 2020 - LG Electronics (LG) announced the sale of its 2020 TV lineup, led by 14 OLED models, which includes the GX Gallery series, real 8K ZX models, and 4K Ultra HD TVs. LG is taking the viewing and gaming experience into new territories starting this month in the United States and South Korea, to be followed by markets in Europe and other regions.
Key Target Audience
Manufacturers of 4K Smart OLED TV, Suppliers and Distributors of 4K Smart OLED TV, End-Users, Potential Investors, Market Research Firms and Others
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