Global Matcha Products Market Overview:
Matcha is a finely ground powder of specially grown and processed green tea leaves. Matcha products market is expected to grow in the future due to the increasing number of health-conscious consumers and the rising demand for nutritious food products globally. Also, the awareness of the health benefit of matcha such as anti-aging properties and energy-boosting benefits boosting the demand for matcha. Some of the key players profiled in the study are AIYA (Japan), AOI Tea Company (Canada), Ippodo Tea Co. (Japan), Matcha Maiden (Japan), Nestlé S.A. (Switzerland), Encha (United States), TEAJA Organic (Canada), Kissa Tea GmbH (Austria) and Andrews & George Co Ltd (Canada).
On the basis of geography, the market of Matcha Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution channel, the sub-segment i.e. Online will boost the Matcha Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising Demand for Healthy and Nutritious Food and Beverage Products
- Increasing Number of Health conscious Consumer
- Increasing Use of Matcha in Green Tea due to anti-aging properties
- Fluctuation in the Price of Raw Material
- Growth in Food and Beverage Industry in Developing Countries
- Rising Demand of Matcha Powder in Developed Countries such as the USA
- High Use of Match as an Ingredient in Ice-cream, tea-cakes etc in Developing Countries
Major Market Developments:
In Feb 2019, Nestlé introduce the new product 'KitKat Green Tea Matcha' in Europe.It is manufactured in Hamburg, Germany using UTZ-certified cocoa beans and real Matcha green tea from Japan and China.
Matcha Products Manufacturers, Suppliers and Distributors, Raw Material Suppliers and Food Processors
Major Objectives Focused through this Study
To define, describe, and forecast the Global Matcha Products market on the basis of product [Ceremonial, Classic, Culinary and Others] , application [Food, Beverage, Cosmetic & Personal Care, Nutraceuticals and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Matcha Products market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Matcha Products industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Midori Springs Ltd. (Japan) and ITO EN, LTD (Japan).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Matcha Products market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.