Industry Background:
The Moist or Moisturizing Lipsticks are formulated to create a velvety, satin texture that easily glides on lips for vibrant color and luminous shine. It is enriched with Shea and Vitamins A, C, & E to nourish and hydrate the lips. The rich, creamy formula seals in moisture for long-lasting wear and comfort. People who have dry lips use moisturizing lipstick because it keeps lips soft and smooth. Further, the rising number of working women with increasing disposable income & increasing demand for cosmetic products are some of the factors driving the Global Moist Lipstick market.This growth is primarily driven by Increasing Health Consciousness and Awareness among Consumers, High Demand among Mass Population, Owing to Rising Purchase Power and Rapid Urbanization and Internet Penetration.
Globally, a noticeable market trend is evident Product Advertisement through Social Media
. Major Vendors, such as Mentholatum (NewZealand), Maybelline LLC (United States), Beiersdorf (Germany), Kiehl’s (United States), The Estée Lauder Companies Inc. (United States), Sephora USA, Inc. (United States), Lancome (United States), Neutrogena (United States), CHANEL S.A. (France), Yue Sai (China), Coty, Inc. (United States), Elizabeth Arden, Inc. (United States), Mary Kay (United States) and L'Oreal S.A. (France) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
July 2018, Coty Inc. partnered with DKSH Management Ltd., a market expansion service provider. This partnership would enable an improved delivery schedule and increasing inventory visibility, through the expansion of Coty’s Personal care distribution in Singapore and Malaysia.
September 2018, Lip-Ink Company Introduced the newest addition to our Matte Moisturizer collection which Captures the perfect fall look with newest color Matte Yams. Lip Ink is committed to being a vegan, all natural, cruelty-free, and environmentally friendly company.
Market Drivers
- Increasing Health Consciousness and Awareness among Consumers
- High Demand among Mass Population, Owing to Rising Purchase Power
- Rapid Urbanization and Internet Penetration
Market Trend
- Product Advertisement through Social Media
- Preferences of Consumer for Longer Shelf Life of Moist Lipsticks
- High Demand for Moisturizing and Nourishing Properties in Lipsticks
Restraints
- Use of Chemicals and Colorants in Moist Lipsticks by Manufacturers
Opportunities
Increasing Demand among Young Working Women, Growing Demand for Long Wearing Lipsticks at Swift Pace and Inclination of Women's towards E-Commerce & Beauty Websites
Challenges
High Cost of Moisturising Lipstick of Famous Brands
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Moist Lipstick Study Sheds Light on
The Moist Lipstick Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Moist Lipstick industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Moist Lipstick industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.