Beacons refer to small wireless transmitters that use low energy bluetooth technology to send signals to other smart devices in certain range. Beacon management system market has high growth prospects owing to the growing focus on the development of location technology. Moreover, the rise in the number of smart city projects worldwide is expected to provide lucrative opportunities for the beacons management system market. In addition, increasing awareness about proximity marketing among the retailers as it provides an advanced micro-location level of promotion to reach the target audience expected to drive the market demand over the forecasted period.This growth is primarily driven by Increasing Need for Advanced Platform for Handling the Multiple Beacons and Growing Adoption of Beacons in Different Industry Verticals.
Globally, a noticeable market trend is evident Increasing Applications of Proximity Marketing Strategy in Retail Industry
. Major Players, such as Cisco Systems (United States), Sensoro (United States), Beaconinside (Germany), Onyx Beacon (Romania), Quuppa (Finland), Relution (Germany), Blue Sense Networks and BlueCats (Australia) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
- Increasing Need for Advanced Platform for Handling the Multiple Beacons
- Growing Adoption of Beacons in Different Industry Verticals
- Increasing Applications of Proximity Marketing Strategy in Retail Industry
- Emphasizing On Development in Location Technology
- Limitations Associated With Beacon Deployment
- Limited Coverage Radius of Beacons
Development of Smart Cities and Increased Penetration of IoT and Rising Demand from the Developing Economies
Lack of Awareness in the Emerging Economies
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