Whiskey Market Scope
Whiskey is a type of distilled alcohol. Whiskey is made from fermented grain mash. There are different type of row material is used to make whiskey such as malt, wheat, rye, corn, blended and others. As per the quality whiskey is divided such as premium whiskey, high-end premium whiskey and super premium whiskey. Jack Daniel's Tennessee whiskey, Crown Royal Canadian Whisky, Fireball Cinnamon Whisky and other these are most popular brand of whiskey. The antioxidant enhancement from whiskey helps in coronary heart disease deterrence.
According to AMA, the Global Whiskey market is expected to see growth rate of 5.1%
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Whiskey market throughout the predicted period.
Beam Suntory (United States), Brown-Forman (United States), Diageo (United Kingdom), Gruppo Campari (Italy), Heaven Hill (United States), Alexandrion Grup (Romania), Barrel House Distilling (United States), Boone County Distilling (United States), Boundary Oak Distillery (United States), Kirin Brewery (Japan) and Michter's Distillery (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Sazerac (United States) and Willett Distillery (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Whiskey market by Type (Scotch whisky, American Whisky, Irish Whiskey and Canadian Whisky), by Application (Bars & Resturant, Liquor Stores, Supermarkets, Mini Markets and Online Stores) and Region with country level break-up.
On the basis of geography, the market of Whiskey has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 12th November 2018, Sazerac Co. has bought 19 brands from liquor giant Diageo PLC. The brands are Seagram’s V.O., Seagram’s 83, Seagram’s Five Star, Myers’s, Romana Sambuca, Yukon Jack, Booth’s, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg brands.
On 12th September 2018, Diageo (global leading player of alcohol) has launched its 2018 special release collections with ten remarkable limited-edition Scotch Whiskies.
Market Trend
- Adoption of Premium Whiskey
- Introduction of Organic Whiskey
Market Drivers
- Increasing Consumption Habit in Youth
- Up Surging Demand Due to Affordable Price
Opportunities
- High Disposable Income
- Rising Dependency towards Innovative Organic Whiskey Product
Restraints
- High Taxation
- Increasing Health Awareness
- Availability of Alternative Such as Wine and Beer
Challenges
- Strict Government Regulation
Key Target Audience
Whiskey Manufactures, Whiskey Retailors/ Distributors, Industry Association, Potential Investors, Private Research Institutes, Government Research Institutes and Others