What is Mass Fragrances Market Scope?
Mass Fragrances are a popular type of fragrances in the personal care market, it includes perfume and deodorants. The personal care sector is driven due to rising income, rapid urbanization, and promotions with the help of celebrities. This industry accounts for the country’s fast-moving consumer goods (FMCG), which is the term for consumer packaged goods. The market of the beauty care products is increasing due to the growing anti-aging treatment, moreover, the grooming products for man is also increasing due to the rising beauty care habit by people.
The Mass Fragrances market study is being classified by Type (Natural Fragrances and Synthetic Fragrances), by Application (Pharmaceuticals & Dietary Supplements, Cosmetics and Others) and major geographies with country level break-up.
Research Analyst at AMA predicts that Vendors from United States will contribute to the maximum growth of Global Mass Fragrances market throughout the predicted period.
L’oreal Group (France), Procter & Gamble (United States), Beiersdorf AG (Germany), Avon Products Inc (United Kingdom), Unilever (United Kingdom), The Estée Lauder Companies Inc (United States), Shiseido (Japan), Kao Corp (Japan), Revlon Inc (United States) and Mary Kay Inc (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Yves Rocher (France), Oriflame Cosmetics Global SA (Luxembourg) and Alticor (United States).
Analyst at AMA have segmented the market study of Global Mass Fragrances market by Type, Application and Region.
On the basis of geography, the market of Mass Fragrances has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
Unilever acquired the Asian cosmetics firm Carver Korea. The Anglo-Dutch company bought the entire business from Bain Capital Private Equity, Goldman Sachs, and the firm’s founder, strengthening its foothold in the Asian beauty market. This acquisition is expected to strengthen the position of Unilever in South Korea, which is fourth-largest cosmetics market
L’Oreal Paris unveiled a new hair care line to revive damaged hair, Elvive. The collections within the Elvive hair care line are expected to be designed to directly address a women's biggest hair care concerns: damaged, dry, and color-treated hair
Influencing Market Trend
- Rising Preference for Natural and Organic Personal Care (NOPC) Products
- Increasing Adoption and Implementation of Augmented Reality in the Beauty Industry
- Innovative and Eco-friendly Packaging Designs
- Growing Demand for Anti-aging Products
- E-commerce Channel Influencing Sales
- Collaboration of Leading Player with the Healthcare Industry
- Possibility of the Presence of Harmful Chemical Ingredients in Cosmetic Products Hampers Customer Behavior
- Stringent Government Rules and Regulation
- High Manufacturing and Marketing Costs
- Safer Products & Rapid Innovations in Cosmetics
- High Competition Prevailing among Vendors for Different Product Categories
Key Target AudienceMass Fragrances Manufacturers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other
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