Digital Experience Management Software Market Scope
The increasing need for improving customer experience and to enhanced productivity through self-service and information discovery has boosted the demand for Digital experience management software. It is the technology that helps to manage organizations interact with customers, current and potential. This software allows to integrate data from other platforms such as financials, BI, ERP, analytics and others, moreover, it works with all customer-facing touchpoints such as organizing, automating and synchronizing them to offer service to all existing customers and respond quickly to issues and new business. The radically changing retail industry due to the increasing number of customers interacting with their favourite brands on mobile devices and computers through various social channels has increased the needs of the digital consumer experience software. According to the survey of Adobe Analytics, the United States consumers spent a record USD 142.5 billion online during the 2019 holiday season with the growth of 13.1% year-over-year. Of which, 84% of the eCommerce growth during this period had come from mobile devices. This has increased the interest of retailers to have software that will enable them to stay competitive and drive brand loyalty.
The market study is being classified, by Application (BFSI, Retail, Healthcare, IT & Telecom, Manufacturing, Government, Energy & utilities and Others) and major geographies with country level break-up.
The companies are now exploring the market by new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Digital Experience Management Software market throughout the predicted period.
Microsoft Corporation (United States), Adobe (United States), Genesys (United States), IBM Corporation (United States), Infosys (India), Zendesk (United States), Salesforce (United States), Oracle Corporation (United States), OpenText (Canada) and SAP (Germany) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Evergage (United States), Verint Systems (United States) and SDL Plc (United Kingdom).
AdvanceMarketAnalytics has segmented the market of Global Digital Experience Management Software market by Type, Application and Region.
On the basis of geography, the market of Digital Experience Management Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
For instance, in January 2020 United States-based company Adobe Inc has disclosed new customer experience management innovation through name adobe experience cloud at NRF 2020. According to the company, it will help retailers holistically manage customer experiences across both digital and physical storefronts. Use of adobe analytics will help to bridge online shopping and physical stores. The invention of these will be showcasing how global brands including, whirlpool, Albertsons Co. and Rite-Aid are leveraging Adobe Experience Cloud application that leads to in Customer experience management.
- The Increasing Trend of BYOD in Emerging Economies Such As Germany, China, and India Is Also Driving the Demand for Digital Experience Management Software
- Tremendous Growth in Adoption of Smartphones across the Globe
- Increasing Cloud and Business Technology
- Growing Demand for Digital Experience Management Software from IT And E-Commerce Organizations
- The Technology Advancement in IT and Communication Is Giving Growth Opportunities for Using Digital Experience Management Software to Enhance Productivity with Ease
- The High Implementation and Maintenance Cost of Digital Experience Management Software
- Lack of Skilled Workforce
Key Target AudienceProvider of Digital Experience Management Software, Network Providers, Digital Experience Management Software Vendors, Potential Investors and Market Research Firms
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