Automotive augmented reality has taken the automobile design by storm as it eases the design processes and provides more economical solution. With growing focus towards ensuring safety to the drivers, the key players are adopting the technologies at fast pace and thereby increasing brand engagement. Of late, automobile giant Hyundai introduced AR automotive sales tool which runs on iPads to demonstrate company’s new i30 hatchback meant for Australian car dealerships.This growth is primarily driven by Increasing Demand of Connected Vehicles and Adoption of Augmented Reality.
Globally, a noticeable market trend is evident Rising Awareness about Road Safety
. Major Vendors, such as Continental AG (Germany), Visteon Corporation (United States), Panasonic Corporation (Japan), BMW Group (Germany), Daimler AG (Germany), Volkswagen AG (Germany), Garmin International (United States), Denso (Japan), Robert Bosch GmbH (Germany) and Hyundai Motor (South Korea) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
On 10th October 2018, continental Ag has launched an industry-first full-color demonstrator of an automotive-specific Head-up Display (HUD) based on waveguide technology. Continental’s Augmented Reality Head-up Display is are more powerful due to cutting edge technology.
- Increasing Demand of Connected Vehicles
- Adoption of Augmented Reality
- Rising Awareness about Road Safety
- Up- Surging Demand of Advanced Driving Assistance System
- Cyber Security Threats
- High Dependency on Internet
Attraction towards Semi-Autonomous and Electrical Vehicles
High Cost and Limited Hardware
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Automotive Augmented Reality Study Sheds Light on
The Automotive Augmented Reality Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Automotive Augmented Reality industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Automotive Augmented Reality industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.