Global Automotive Augmented Reality Market Overview:
Automotive augmented reality has taken the automobile design by storm as it eases the design processes and provides more economical solution. With growing focus towards ensuring safety to the drivers, the key players are adopting the technologies at fast pace and thereby increasing brand engagement. Of late, automobile giant Hyundai introduced AR automotive sales tool which runs on iPads to demonstrate companyís new i30 hatchback meant for Australian car dealerships. Some of the players profiled in the study are Continental AG (Germany), Visteon Corporation (United States), Panasonic Corporation (Japan), BMW Group (Germany), Daimler AG (Germany), Volkswagen AG (Germany), Garmin International (United States), Denso (Japan), Robert Bosch GmbH (Germany) and Hyundai Motor (South Korea).
On the basis of geography, the market of Automotive Augmented Reality has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Function, the sub-segment i.e. Standard AR HUD will boost the Automotive Augmented Reality market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sensor Technology, the sub-segment i.e. Radar will boost the Automotive Augmented Reality market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Increasing Demand of Connected Vehicles
- Adoption of Augmented Reality
- Rising Awareness about Road Safety
- Up- Surging Demand of Advanced Driving Assistance System
- Cyber Security Threats
- High Dependency on Internet
- Attraction towards Semi-Autonomous and Electrical Vehicles
- High Cost
- Limited Hardware
Key Market Developments:
On 10th October 2018, continental Ag has launched an industry-first full-color demonstrator of an automotive-specific Head-up Display (HUD) based on waveguide technology. Continentalís Augmented Reality Head-up Display is are more powerful due to cutting edge technology.
Automotive AR HUD System Manufacturers, Automotive AR HUD System Suppliers/ Distributors, Technology Provider, Component Suppliers, Automotive Display Panel Manufacturers, The Automobile Industry, Private Research Institutes, Government Research Institutes and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Automotive Augmented Reality market on the basis of product  , application [Passenger Car and Commercial Vehicle], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Automotive Augmented Reality market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Automotive Augmented Reality industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Alphabet (United States) and Delphi Automotive (Ireland).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Automotive Augmented Reality market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.