Automotive Head-Up Display Market Scope
Demand for high-end luxury and mid-size cars with advanced safety features such as head-up displays, as well as significant growth in the use of smart phones and navigation systems, boosts the market demand. A head-up display (HUD) is a type of display that allows the user to see displayed data without turning their gaze away from the outside world. A display technology that combine information images onto the inside of the windshield, allowing drivers to view information while maintaining their focus on the road. Goggles and helmets also use heads-up displays (HUDs).
|Unit||Value (USD Million)|
|Key Companies Profiled||Robert Bosch GmbH (Germany), Continental AG (Germany), Denso Corporation. (Japan), Magna International. (Canada), ZF Friedrichshafen AG. (Germany), Pioneer Corporation (Japan), Nvidia Corporation (United States), Panasonic Corporation (Japan), Garmin Ltd. (United States), Harman International (United States), LG Display Co. Ltd (South Korea), Mitsubishi Electric (Japan), Marelli Holdings Co. Ltd. (United States), Texas Instruments (United States) and Toshiba Corporation (Japan)|
The automotive HUD market is relatively complex, as it includes both global and regional players. These businesses have gained an advantage by managing their product portfolios, developing new products, and expanding their footprint across multiple countries around the world. To maximise revenue and provide the HUD in economical and midsize vehicles, prominent manufacturers are investing in research and development activities for the development of advanced HUD systems. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Automotive Head-Up Display market throughout the predicted period.
Robert Bosch GmbH (Germany), Continental AG (Germany), Denso Corporation. (Japan), Magna International. (Canada), ZF Friedrichshafen AG. (Germany), Pioneer Corporation (Japan), Nvidia Corporation (United States), Panasonic Corporation (Japan), Garmin Ltd. (United States), Harman International (United States), LG Display Co. Ltd (South Korea), Mitsubishi Electric (Japan), Marelli Holdings Co. Ltd. (United States), Texas Instruments (United States) and Toshiba Corporation (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Visteon Corporation (United States), YAZAKI Corporation (Japan), Valeo SA (France), Alps Alpine Co. Ltd (Japan) and Clarion (Japan).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
The study have segmented the market of Global Automotive Head-Up Display market by Type , by Application (Mid Segment Car, Luxury Car and Premium Car) and Region with country level break-up.
On the basis of geography, the market of Automotive Head-Up Display has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2021.
Market Leaders and their expansionary development strategiesIn December 2021 Karma Automotive and WayRay announced a partnership to integrate an innovative, new form of Augmented Reality (AR) Head-Up Display (HUD) technology in a fleet of future Karma vehicles. True Augmented Reality (True AR) and Deep Reality Display technology from WayRay enable the generation of virtual images at any distance and on multiple depth planes. Images are created by projecting a red-green-blue (RGB) laser beam onto a Holographic Optical Element via a Picture Generating Unit (PGU) (HOE). and In May 2020, Pioneer and Continental announced a strategic partnership to develop innovative cockpit solutions for the Asian market. As part of the agreement, Continental would incorporate Pioneer's entire infotainment subdomain into its high-performance computer for vehicle cockpits.
In June 2022, Japan Display announced that it will expand its automotive display-related business. The company will encourage the upsizing of automotive displays and high image quality, as well as the development of high-value-added products with safe driving assistance functions. and In May 2022 Panasonic Automotive Systems Co., Ltd. (Panasonic Automotive Systems) announced that its 11.5-inch wind shield head-up display (WS HUD) for Nissan Motor Co., Ltd.'s new Ariya crossover electric vehicle has been adopted (EV). The WS HUD is a system that displays information such as vehicle speed, navigation, and advanced driver-assistance systems on the windshield.
Influencing Trend:Advancement in AI and VR technology is key trend drives the market growth and Increasing demand for the connected cars drives the market growth
Market Growth Drivers:Increasing demand for luxury car and semi luxury car boost the market growth and Rising awareness about passenger and vehicle safety drives the market growth
Challenges:Shutdown of automobile plant owing to pandemic stymie the market growth
Restraints:Requirement of space for the installation of HUD hampers the market growth and High cost associated with the HUD installation limits the market growth
Opportunities:Rising demand for windshield HUDS create lucrative growth opportunities for the market and Introduction of 2D and 3D head-up displays propel the market growth
Key Target AudienceNew Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others