Mobile Marketing Market Definition
Mobile marketing is a multi-channel, digital marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device with an aim to focus on reaching a target audience, via websites, email, SMS and MMS, social media, and apps. SMS and MMS are very powerful channels for mobile marketing. Mobile terminals are becoming more and more important for internet searches. Almost 50 percent of consumers in the United States make direct purchases after receiving an SMS-branded text. According to recent reports, 40 percent of userís internet time is spent on mobile devices, which can be the best way to market products or services over the device.
The market study is broken down, by Application (Product Advertising, Service Promotions and Others) and major geographies with country level splits.
Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Mobile Marketing market throughout the predicted period.
SAP SE (Germany), IBM Corporation (United States), Salesforce.Com, Inc. (United States), AT&T Inc. (United States), Twitter Inc. (United States), Oracle Corporation (United States), Adobe Systems, Inc. (United States), SAS Institute, Inc. (United States), OpenMarket (United States) and Vibes Media, LLC (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are AdColony, Inc. (United States), GroundTruth (United States), Phonevalley (France) and Mobio Inc. (Russia).
AdvanceMarketAnalytics has segmented the market of Global Mobile Marketing market by Type, Application and Region.
On the basis of geography, the market of Mobile Marketing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. Large Enterprises will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. BFSI will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Software will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Service Type, the sub-segment i.e. Short Message Service (SMS) will boost the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On January 16, 2018, Marketo, Inc., the leading provider of engagement marketing software and solutions, has announced that it has officially opened its newest office location in Denver, Colo.
Telephone Consumer Protection Act (TCPA) of 1991, passed by the United States considers SMS and MMS marketing messages as automated calls. That means there are three privacy principles that should govern how you implement SMS and MMS into your marketing- adequate notice, opt-in consent, opting-out.
- More and more numbers of users are spending larger amounts of time on mobile devices. Mobile Commerce is expanding rapidly and thatís why for marketers; it is very important to keep up with the pace.
- The increasing number of internet and mobile user across the globe coupled with the rise in disposable income and consumer shift towards online shopping are the key factors driving the demand for mobile marketing.
- Cost-effective Way of Marketing Compared to Other Marketing Techniques
- Latest Technological Advancements such as Location-based service (LBS), Augmented Reality, 2D Barcodes, GPS messaging
- Growing Use of Mobile E-commerce by Consumers for Shopping
- Compatibility of Software in Different Operating System
- Lack of Compelling Content to Engage Mobile User
- Navigation on a Mobile Phone
- Privacy and Security Issues of User Data
- Lack of an Effective Marketing Strategy
Key Target Audience
Mobile Marketing Service Providers, Software & App Developers, Small & Large Business Firms, IT & Telecom Companies and Others
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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