Pu-erh Tea Market Scope
Pu-erh Tea is originated in China and is made by parching and fermentation of the leaves of Camellia Sinensis. It has antibacterial properties, promotes weight loss, helps in cholesterol management, inhibits cancer growth, and boosts liver health. With the increase in the disposable income of the population, people are consuming Pu’erh tea, which is contributing to its market growth. In addition, with growing awareness and inclination of the population towards healthy tea products coupled with its high nutritional value, there is an upsurge in the consumption of Pu’erh tea which is expected to further drive the market growth during the forecast period.
|Unit||Value (USD Million)|
|Key Companies Profiled||ViconyTeas (China), Anhui Mingfei Tea Co., Ltd. (China), Zhongcha (China), Hunan Sunfull Bio-Tech Co., Ltd. (China), Six Famous Tea Mountain Tea Industry Co. Ltd. (China), Langhe Tea Factory (China), Menghai Tea Factory (China), Haiwan Tea Factory (China), Yunnan Xiaguan Tuocha Co., Ltd. (China) and Red Blossom Tea Company (United States)|
With increasing consumption of Pu'erh tea across different age groups for its health benefits, many companies form strategic partnerships to gain competitive advantage and market share and to establish a robust market presence. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that Chinese Vendors will contribute to the maximum growth of Global Pu-erh Tea market throughout the predicted period.
ViconyTeas (China), Anhui Mingfei Tea Co., Ltd. (China), Zhongcha (China), Hunan Sunfull Bio-Tech Co., Ltd. (China), Six Famous Tea Mountain Tea Industry Co. Ltd. (China), Langhe Tea Factory (China), Menghai Tea Factory (China), Haiwan Tea Factory (China), Yunnan Xiaguan Tuocha Co., Ltd. (China) and Red Blossom Tea Company (United States) are some of the key players that are part of study coverage.
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
The study have segmented the market of Global Pu-erh Tea market by Type , by Application (Household and Commercial) and Region with country level break-up.
On the basis of geography, the market of Pu-erh Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2021.
On 10 July 2022, Poly Auction Hong Kong’s 10th Anniversary auctions was unveiled by a rare pu’er tea and teaware sale. In this auction, the most expensive product was 1920s 7-piece pu’er tea cake that weighed nearly 2.24 kilograms. It was sold for around USD 672,000 after fees.
Influencing Trend:Rising Popularity of Pu’erh Tea among Young Population
Market Growth Drivers:Increasing Demand for Easily Transportable Tea and Change in Lifestyle towards Healthy Tea Consumption
Challenges:Presence of counterfeit product
Restraints:Low Affordability of the Pu’erh Tea and Rising Inclination of Population towards Pu’erh Tea Alternatives
Opportunities:Increasing Awareness about Health Benefits of Green Tea
Key Target AudienceTea Manufacturers, Suppliers, and Distributors, Government Agencies, Regulatory Bodies, Potential Investors, Research and Development Institutes, End Users and Others