Global Dry Laundry Detergent Market Overview:
Dry cleaning of the cloth is done with the help of products that are chemical solvent and this products are known as dry laundry detergents. Basic functioning of this detergents is to clean clothes and apparels. These detergents soften the hydrophobic soils and prevent them from being redeposited on the clothing. This are chemical compounds which can effectively remove oil, grease, dirt, soil, stains, etc. These detergents are typically formulated using surfactants, builders, alkalis, enzymes, fabric softeners, brighteners, oxygen bleaches, and fragrances. Some of the key players profiled in the study are Dow Chemical Company (United States), Henkel AG (Germany), Amway (United States), Carroll Company (United States), Church & Dwight Co. Inc. (United States), Johnson & Johnson (Germany), Colgate-Palmolive Company (United States), Unilever (United Kingdom) and Reckitt Benckiser Group plc (United Kingdom).
On the basis of geography, the market of Dry Laundry Detergent has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2018. North America on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Distribution, the sub-segment i.e. Hypermarkets and Supermarket will boost the Dry Laundry Detergent market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing use of washing machines around the globe
- Growing awareness regarding cleanliness and hygiene
- Increasing use of organic and renewable ingredients
- Increasing fad of specially designed clothes
- Growing attraction for liquid detergents
- High competitive edge due to increasing local players
- Rapidly growing hospitality industry
- Improvement in standard of living due to high disposable income
Key players are adopting numerous strategy to gain market attention and to increase their market share, this strategy can be listed as increasing product portfolio, making partnership to adopt certain technologies and acquiring small players to finish competition in the future. As well as investing money in R&D sector to make technical up-gradations in the product.
Target Audience:Manufacturer, Raw material supplier, Distributors/Traders/Wholesalers, Industry Association, Downstream Vendors, Governments and investment communities and Research organizations and associations
Major Objectives Focused through this Study To define, describe, and forecast the Global Dry Laundry Detergent market on the basis of product [Washing powders, Washing bars and Washing tablets] , application [Household and Industrial], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Dry Laundry Detergent market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Dry Laundry Detergent industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Kao Corporation (Japan) and Procter & Gamble (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Dry Laundry Detergent market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.