What is Online Group Buying Market Scope?
Online group-buying is a system that provides daily discounts for various services and products, is a new form of marketing at the junction of promotion and pricing that had attracted the attention of both practitioners and academia. Online group buying models provide great deals for consumers, the technology enables helps millions of users to access great discounts from manufacturers by agreeing on certain amounts.
The Online Group Buying market study is being classified by Type (B2B and B2C) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Vendors from United States will contribute to the maximum growth of Global Online Group Buying market throughout the predicted period.
Amazon (United States), Meituan Dianping (China), Alibaba (China), LivingSocial (United States), Groupon (United States), GoodTwo (United States), Woot (United States), 1SaleADay (United States), Ruelala (United States) and Hautelook (United States) are some of the key players profiled in the study.
Analyst at AMA have segmented the market study of Global Online Group Buying market by Type, Application and Region.
On the basis of geography, the market of Online Group Buying has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Market Trend
- Increase Online Group Buying offers Majorly in Credit Card Purchase
- An increasing Number of e-Commerce Players Across the Globe
- Growing Number of Application Services from Various Sectors
- Advancement in the Logistics Industry
- Growing Concerns about Product Promotions From Retailers
- Lack of Consumer Awareness
- Intense Competition Among the Competitors
Key Target AudienceOnline Group Buying Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
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