Online fashion refers to retailing of fashion product such as clothing, footwear, jewelry, accessories and others on online platform. Increasing penetration of smart phones will help to boost global online fashion market. Rising Demand of online fashion due to features such as online sizing as well as on site search.This growth is primarily driven by Growing online access as well as smartphone penetration, Innovating Sales Strategies Such as Offers and Cashbacks and Rising Demand due To Features Such as Online Sizing as well as On Site Search.
Globally, a noticeable market trend is evident Rising demand due to Home delivery including Low Cost
. Major Vendors, such as Amazon Inc. (United States), Walmart (United States), Alibaba Group Holding Limited (China), Zara (Spain), Aras Kargo A.S. (Turkey), 11Street Co., Ltd (South Korea), Asos.com (United Kingdom), BRT S.p.A. (Italy), DPD GeoPost Deutschland GmbH (Germany) and Gmarket Co Ltd. (South Korea) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 20th September 2018, Amazon Inc. a global e-commerce provider has acquired The US e-commerce giant and home-grown private equity firm Samara Capital have jointly bought More, Aditya Birla grocery retail chain (ABRL) in India. The deal was around 4200 crore. and On 20th September 2018, Zara a global key player of fashion has acquired armís length private British Columbia Company Blacklist Holdings Inc.
On 7th November 2018, Clothing retailer Zara has expand online sales to additional 106 countries. This launch offers availability of Zara apparel online in 202 country.
- Growing online access as well as smartphone penetration
- Innovating Sales Strategies Such as Offers and Cashbacks
- Rising Demand due To Features Such as Online Sizing as well as On Site Search
- Rising demand due to Home delivery including Low Cost
- Attractive Promotion on Social Media
- Diminishing Brand Loyalty Due to Market Fragmentation
- Up Surging Popularity of Fast Fashion Industry
Emerging Worldwide Middle-Classes with Disposable Income and Fueling Usage of Innovative Technologies Such As Driverless Vehicles, Drones and Droids
Rising Concern about Online Payment
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