Scope of the Study
Modern mothers are very aware of their physical appearance even at the time of pregnancy. Hence, maternity wear is now highly differentiated based on consumer preferences and occasions. Maternity clothes are worn by women during pregnancy. Previously, maternity clothes were used to hide the baby bump regardless of the fit. Recently, women have also become increasingly aware of the fit of clothing. In addition, maternity wear is now seen as part of fashion clothing. The rise in fashion awareness among young mothers has resulted in an increase in the demand for outerwear in both the casual and office wear categories. This factor has resulted in the steady growth of the maternity wear market around the world. The apparel, footwear, and accessories industries are expected to experience mixed growth during 2020 due to the unprecedented supply chain disruptions caused by the global COVID-19 outbreak. The expected decline in global sales of clothing, shoes, and accessories is due to massive disruptions in the supply chain in major export markets such as China and India. However, given the increasing popularity of online / e-commerce sales, the industry is likely to recover over the forecast period. From a manufacturing point of view, the sustainable or ethical fashion trend is expected to favor market growth during the forecast period. Luxury clothing is another lucrative area that potential manufacturers can target in light of the growing number of wealthy and fashion-conscious consumers around the world.
The market study is being classified by Type (Tops, Bottoms, Dresses and Tunics, Nightwear and Innerwear), by Application (Individual Users and Hospitals) and major geographies with country level break-up.
Destination Maternity (United States), Mothercare (United Kingdom), Old Navy (United States), Liz Lange (United States), Seraphine (United Kingdom), Gap Inc. (United States), Belly Dance Maternity (United States), JoJo Maman Bebe (United Kingdom), Goddess Bra (United Kingdom), Amoralia (United Kingdom), Noppies (Netherlands), Octmami (China), Amery (United Kingdom), Etsy, Inc. (United States), Ann Inc. (United States), Cake Maternity (United States), Thyme Maternity (Canada) and Gennies Healthcare (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are HUIBAO (China), Love Mama (United States), Happy House (China) and Joyncleon (China).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Maternity Clothing market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Maternity Clothing market by Type, Application and Region.
On the basis of geography, the market of Maternity Clothing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Focus on Pregnancy Fashion
- Growing Pregnant Working Women Population in Developing and Emerging Countries
- Increasing Spending By New Mothers to Be Over Their First Pregnancy Photo-Shoots
- Rising Conscious about the Physical Appearance Even At the Time of Pregnancy
- Rising Demand for Formal Wear among Pregnant Working Women Population across Major Cities
- Growing Need for Easy Mobility and Pleasant Fit
- Increasing Celebrity Influence over Social Media
- An Increase in the Demand for plus Sizes in Formal Wear under the Outerwear Section
- Fluctuating Birth Rates in Developing Nations
- High Prices for the Maternity Clothing
- The Emergence of Online Shopping Sites and Availability of Easy Delivery Options
- Rise In the Number of Internet Users, 24/7 Availability, Discounts and Offers
- Easy Payment Methods and Rise in Digitalization across Different Channels
- Issue Related to the Counterfeit Products through Online Shopping
Market Leaders and their expansionary development strategies
On 13th December 2019, Mothercare Global Brand Limited (“Mothercare”), the global specialist brand for parents and young children, today announces that it has entered into binding heads of terms with Boots UK (“Boots”) for Boots to become our new exclusive franchisee of the Mothercare brand for the UK. Boots is the UK’s largest pharmacy-led health and beauty retailer and is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc. the first global pharmacy-led, health and wellbeing enterprise. This new partnership will provide strong foundations for Mothercare’s continuing presence in the UK. There is good synergy between the UK customer proposition and the customer bases of Boots and Mothercare and this new partnership is expected to create significant opportunities for both companies.
Key Target AudienceManufacturers of Maternity Clothing, Suppliers and Distributors of Maternity Clothing, End-Users, Potential Investors, Market Research Firms and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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