Messaging Platform Market Scope
Messaging platforms provide email functionality as well as a growing range of additional capabilities, which may include, but are not limited to: security, collaboration tools, instant messaging (IM), unified communications (UC), social media integration, conferencing, archiving, and retention, and more.The messaging platform industry is expected to grow in the future due to an increased demand for virtualization and cloud-based solutions. The cloud based solutions are cost-effective due to which is expected to encourage the messaging platform solutions adoption among patrons who are sensitive to cost and SMEs.
The market study is segmented, by Application (SME and Large enterprise) and major geographies with country level break-up.
The market is fragmented by numerous key players who have the bargaining power high in this market. The intensity of rivalry appears to be moderate in this market as competitors are numerous and the VAS services are undifferentiated. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Messaging Platform market throughout the predicted period.
Sychronoss (United States), Oracle (United States), Open-Xchange (Denmark), Microsoft Corporation (United States), Atmail (United States), IBM (United States), Ipswitch, Inc. (United States), Novell, Inc. (United States), Zimbra (United States), Rockliffe (United States), IceWarp, Inc. (United States) and OpenMarket (United States) are some of the key players that are part of study coverage.
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AdvanceMarketAnalytics has segmented the market of Global Messaging Platform market by Type, Application and Region.
On the basis of geography, the market of Messaging Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
In July 2020, Global messaging company, OpenMarket has launched a new mobile engagement platform, indigo, to help businesses communicate with their customers and employees more easily and effectively.
- Rising Demand for Cloud Computing Messaging Platform Solutions
- Rising Acceptance of Virtualization Technology
- High Demand in Various Industries Including Shipping and Logistics
- Surge in the Number of Mobile Device Users
- Growth in Developing Countries
- Increasing Messaging Spam, Phishing, and Malware
Key Target AudienceMessaging Platform Service Providers, Integrators/Aggregators, Mobile Payment Solution Providers, Enterprises/SMEs, Mobile Content Developers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industry
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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