What is TV Advertising?
A television advertisement or television commercial is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. The main aim of TV advertising is to influence consumers to purchase a product or service. TV advertisement is widely used by various end-use industries to grab attention towards their products or services and to reach a wide targeted audience. TV advertising influences around 90 percent of consumer decisions to purchase goods and services as TV is is an integral piece of the household at least one set will be in each family.
The market study is broken down by Type (Spokesperson, Demonstration, Problem-Solution and Infomercials) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global TV Advertising market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Viacom (United States), SUN Group (India), The Walt Disney (United States), Comcast Corporation (United States), Omnicom Group (United States), Univision Communication (United States), Vivendi (France), Dentsu Inc. (Japan), Gray Television (Unite States) and Publicis Groupe (France) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global TV Advertising market by Type, Application and Region.
On the basis of geography, the market of TV Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vertical, the sub-segment i.e. IT & Telecom will boost the TV Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Duration, the sub-segment i.e. 20 Seconds will boost the TV Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In January 2019, Viacom announced the acquisition of Pluto TV to expand Viacomís distribution and advanced advertising capabilities with a direct-to-consumer platform. It gives Viacom the ability to promote its brands and content that live on other platforms, such as pay TV, theaters, and beyond. The acquisition of Pluto TV will allow Viacom to increase the digital audience for its programming while giving the owner of networks such as Nickelodeon and MTV instant scale for its online advertising business.
In August 2020, ViacomCBS announced the launch of ViacomCBS EyeQ a platform billed as a single transactional point of entry. According to the company, the launch of EyeQ platform marks the arrival of one of the biggest premium video platforms in digital media. It will use new reporting infrastructure to provide more timely data and campaign guidance for advertisers as they track dollars and results across platforms.
- Growing Trends like Multiscreen and Programmatic Tactics to Effectively Reach Consumers
- Growing Preference towards the TV Advertising to Reach a Large Number of Customers and Create More Influence on Targeted Audience
- Inclination of Consumers to Internet-enabled TVs and OTT Platforms
- High Cost of TV Advertisement Is the Major Disadvantage
- Difficulty in Getting Actionable Metrics and Insights
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, TV Advertising Service Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-User Industries and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Viacom (United States), SUN Group (India), The Walt Disney (United States), Comcast Corporation (United States), Omnicom Group (United States), Univision Communication (United States), Vivendi (France), Dentsu Inc. (Japan), Gray Television (Unite States) and Publicis Groupe (France) etc.
2. Can we have customized study for TV Advertising Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of TV Advertising Market by 2026?
Analysts at AMA estimates TV Advertising Market to reach USD Million by 2026.