Scope of the Study
SEO software or Search Engine Optimization software is a software designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. It includes free tools that perform keyword research as well as organize, analyze, and act on SEO keywords to get improved ranking on Google and other search engines. It also helps to identify the best strategies to improve a website’s search relevance.
The market study is being classified by Type (Keyword tool, Ranking tool, Website audit tool and Content SEO tool), by Application (Small and Medium Business and Large Business) and major geographies with country level break-up.
BrightEdge Technologies, Inc. (United States), Linkdex Ltd. (United States), SpyFu (United States), Yext (United States), SEMrush (United States), Siteimprove (Denmark), Serpstat (Ukraine), BrightEdge Technologies, Inc. (United States) and MarketMuse, Inc. (United States) are some of the key players profiled in the study.
The companies are exploring the market by adopting expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain competitive advantage through combined collaborations. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global SEO Software market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global SEO Software market by Type, Application and Region.
On the basis of geography, the market of SEO Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Improved Efficiency and Better Search Ranking
- Increased Application of SEO Software
- Increased Adoption of Cloud-based Solutions
- Technological Issues Associated with Software
- Growing Demand from End-user Industry
- Rising Need for Time-Efficient Optimization Process
- Lack of Skilled Professionals
In September 2019, BrightEdge has acquired technology from Trilibis that improves website performance, released a platform developed by its own engineers that automates many functions for search engine optimization, and formed a M&A team led by venture capitalist Tom Ziola from Kleiner Perkins to evaluate potential new acquisitions already in the pipeline.
Key Target AudienceSEO Software Developers, Emerging Companies, Research Professionals and End-users
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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