Transparent Digital Signage Market Scope
Transparent Digital Signage is majorly used as a display multimedia content by which it allows the users to see and view whatever is displayed or written on the glass screen. It uses an innovative technology which helps in turning the window into a digital billboard and these, in turn, can be used in advertising products and services. Transparent digital signage is also known as dynamic signage or electronic signage. Moreover, it also delivers informative content to the audiences. Transparent digital signage ensures the vendors to be creative and represent their products in the best possible way.
The market study is being classified by Type (Video Walls, Video Screen, Transparent LED Screen, Digital Poster, Kiosks and Others), by Application (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education and Transport) and major geographies with country level break-up.
Research Analyst at AMA predicts that Global Vendors will contribute to the maximum growth of Global Transparent Digital Signage market throughout the predicted period.
Samsung Electronics (South Korea), NEC Corp. (Japan), LG Electronics (South Korea), Sharp (Foxconn) (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), AU Optronics (Taiwan), BARCO (Belgium), Panasonic (Japan) and Goodview Electronics (China) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Scala (United States), E Ink Holdings (Taiwan), Omnivex Corporation (Canada), Deepsky Corporation (Hong Kong), Delta Electronics (Taiwan), Exceptional 3D (United States), Daktronics (United States), Christie Digital Systems (United States), Intuiface (France) and BenQ (Taiwan).
AdvanceMarketAnalytics has segmented the market of Global Transparent Digital Signage market by Type, Application and Region.
On the basis of geography, the market of Transparent Digital Signage has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Size Type, the sub-segment i.e. Below 32 Inches will boost the Transparent Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component Type, the sub-segment i.e. Hardware will boost the Transparent Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Technology Type, the sub-segment i.e. LCD will boost the Transparent Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Content Category, the sub-segment i.e. News will boost the Transparent Digital Signage market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In December 2018, Leyard and Planar announced a strategic partnership with Lighthouse Technologies (Hong Kong). Lighthouse Technologies Limited is a global leader in LED video display technology that develops, manufactures, and sells LED video display solutions for the sports and entertainment industry across the world. This partnership will offer new innovations for sports and entertainment customers in North America.
In December 2018, The Company LG Electronics (India) introduced a new product known as curved OLED signage. This signage was made up using 63 custom curved OLED panels and was conceptualized and executed by HS Ad India in collaboration with LG Electronics, LG CNS, and Ambience Group Associates.
- The Popularity of 3D Displays for Advertisements
- Adoption of High-Resolution Displays Globally
- The Emergence of TOLED's in Transparent Digital Signage
- Growing of Digital Signage Products in Commercial Vertical
- Increasing Technological Advancements in Display Products
- Increasing Population Among Consumers in 4K & 8K Displays
- Adoption of Smart Signage Applications Globally
- Increasing Transition of Traditional Stores to Smart Stores in Retail
- High Cost Associated with Transparent Display Products
- Issue Related with Healthy Equipment Suitable for Harsh Environmental Conditions
- Concern Related to Hardware Limitations and the Lack of Quality Content for Commercials
Key Target AudienceTransparent Digital Signage Manufactures, Transparent Digital Signage Distributors, Transparent Digital Signage Traders and Transparent Digital Signage Exporters
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