Prenatal vitamin supplements is a multi vitamin dietary supplement meant to be used before or during the time of pregnancy. Available in various forms, such as tablets, liquids, capsules and powders, these supplements are intended to provide additional nutrition values. These additional nutrition helps provide necessary components required for development of pregnant women body and taking care of baby overall health.This growth is primarily driven by Rising Awareness About Nutritional Intake During Pregnancy and Benefits Associated with Its Consumption Leading to Rise in Demand.
Globally, a noticeable market trend is evident Inadequate Nutrition in Regular Foods Owing to Poor Nutrition Management
. Major Players, such as Garden of Life [United States], Country Life [United States], Rainbow Light [United States], Church and Dwight [United States], Biotics Research Corporation [United States], MegaFood [United States], Metagenics [United States], NutraMark [United States], New Chapter [United States], Pharmavite [United States] and Twinlab [United States] etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In 2018, it was reported in Journal of the American Pharmacists Association about evolution of 10 minerals and 14 vitamins in Over the Counter (OTC). Over 163 OTC and 88 prescription prenatal supplements were studied. It was found that an estimated 73% of OTC and 60% of prescription PMVMs would correct calcium deficit, while 33% of OTC and 24% of prescription PMVMs would correct vitamin D deficiencies.
- Rising Awareness About Nutritional Intake During Pregnancy
- Benefits Associated with Its Consumption Leading to Rise in Demand
- Inadequate Nutrition in Regular Foods Owing to Poor Nutrition Management
- Aggressive Promotion and Growing Sales Owing to Increased Sales Channels
- Stringent Regulatory Guidelines Amid Potential Side Effects such as Nausea and Constipation
- Lack of Verified Studies to Prove Efficacy of These Supplements
Growing Investment by Market Players in Prenatal Vitamin Supplements Developments and Rise IN Disposable Income in Emerging Countries
Increasing Trends of One Child Policy Resulting in Dropping in Birthrate and Low Awareness About These Supplements in Rural Area in Emerging Countries
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