About Herbal Tea
Herbal Tea is the second largest consumed beverage is tea after water. It is made from infusion or by boiling the herbs, spices or dissolved chemicals from herbal or plant material in water to extract the active herbal ingredients. The Herbal Tea is made from the cured leaves of tea plant Camellia Sinensis and also from decaffeinated tea. This can be consumed with sugar or honey, with or without fruit juices for health conscious people and diabetic people. Antioxidant property of Herbal Tea that can Block the Oxidation of Low-density Lipoprotein and Cholesterol such Medical Benefits of Herbal Tea is propelling the growth of the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
CAGR | 4.5% |
The market is highly fragmented because of the presence of numerous small and large vendors. Due to the various health benefits of Herbal tea like weight loss, many key players in Beverages market are Investing in Research and Development (R & D), in order to find ways that might enrich the flavors in Herbal Tea. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Herbal Tea market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Adagio Teas (United States), Associated British Foods PLC (United Kingdom), Dilmah Ceylon Tea Company PLC (Srilanka), ITO EN Ltd. (Japan), Tata Global Beverages Ltd. (India), Unilever (United Kingdom), AB Food and Beverages (Australia), Martin Bauer Group (Germany) and Nestea (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Green Earth Products Pvt Ltd. (India), Mothers Parkers Tea and Coffee Inc.(United States), Global Herbitech (India), Typhoo Tea (India) and Society Tea (India).
Segmentation Overview
AMA Research has segmented the market of Global Herbal Tea market by Type (Instant premixes, Liquid and powdered RTD and Syrups), Application (Supermarkets and Hypermarkets, Independent Retailers, Specialist Retailers, Convenience Stores and Others) and Region.
On the basis of Type, Liquid and powdered RTD are dominating the market in the year 2022On the basis of geography, the market of Herbal Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2022. Asia Pacific, on the other hand, stood as the second largest market due to the presence of key companies in the region and high technological advancement. If we see Market by Packaging , the sub-segment i.e. Carton Packs will boost the Herbal Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavours, the sub-segment i.e. Lemongrass will boost the Herbal Tea market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
The Launch Of New Health And Wellness Brand Consisting of a Full Line Of Products Including Teas, Facial Tea Beauty Cream, Herbal Extracts, Supplements, and 28 day Wellness Kits
Market Growth Drivers:
Increasing Awareness & Disposable Income of the Consumer, Medicinal & Health Benefits Associated with Consuming Herbal tea and High Disposable income of consumers in the Developing Countries
Challenges:
High Cost Of Herbal Tea. and Limited Availability Of Herbs And Spices
Restraints:
Ingredients of herbal tea can interact with individual’s medication, and needs medical assistance before consumption.
Opportunities:
Development of Cost-Effective Herbal Tea Coupled With Variety of Flavors Is Providing Opportunity for the Market Players.
Market Leaders and their expansionary development strategies
In July 2018, Aduna Company Launched a new range of herbal teas with Baobab and Moringa. The company chooses a double Digital Tea Category to take Baobab and Moringa in the mainstream creating a long-term substantial market. In June 2018, Society Tea Company is set to enter the niche herbal tea market starting with one flavor. They are launching an excellent product under the herbal tea category, a very rare Tulsi with lemon grass and mint handpicked from the Himalayas.
In July 2018, an initiative taken by farmer Tony DiMaggio, a first-generation farmer is set to make the farming of Herbal tea sustainable. Passionate about sustainable agriculture, DiMaggio is growing twelve varieties of medicinal herbs in dense polycultures in order to make three different kinds of teas different kinds of farms across the United States.
Key Target Audience
Herbal Tea Manufacturers, Traders/Distributors/Suppliers/Wholesalers, Food Industry, Government & Regulatory Agencies, Potential Investors and Downstream Vendors
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.