What is Protein Bars Market?
Protein bars are the nutritional bars having high protein content. It is a healthy option as a meal substitute and is available in an extensive variety in the market. Many protein bars are available with many of vitamins and minerals that is driving the growth of the market. These are an effective way to decrease cravings as well as prevent constant snacking. Also, these are available in different flavors like chocolates, fruits, savory, peanut butter, spices, and others. Evolving fitness trends, the availability of protein bars providing to the needs of people with many allergies as well as the high demand for convenience foods are expected to benefit the global protein bar market for the foreseeable future. Consumers are seeking out protein bars mainly for general wellness as opposite to any specific medical requirement. Protein bar manufacturers have witnessed strong demand for their products and this has forced new entrants to enter this highly dynamic market.
The market study is being classified by Type (Low Protein, Medium Protein and High Protein), by Application (Bodybuilders, Pro/Amateur Athletes and Others) and major geographies with country level break-up. According to AMA, the Global Protein Bars market is expected to see growth rate of 7.9%
Clif Bar & Company (United States), General Mills, Inc. (United States), Nature's Bounty Co. (United States), Abbott Laboratories (United States), The Kellogg Company (United States), Hormel Foods Corporation (United States), Atkins Nutritionals (United States) and NuGo Nutrition (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Prinsen Berning (The Netherlands) and Atlantic Grupa d.d. (Republic of Croatia).
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Protein Bars market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Protein Bars market by Type, Application and Region. On the basis of Type, High Protein are dominating the market in the year 2019
On the basis of geography, the market of Protein Bars has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing health-conscious population
- Increasing disposable income
- Increasing demand for convenience foods
- Growing demand for organic, reduced-sugar, & gluten-free protein bars
- Large number of available substitutes
- Growing Popularity of Meat Protein Bars
Key Target AudienceProtein Bar manufacturers, Raw Material suppliers, Distributors, traders, End Users, Associations and Industry Bodies, Government & Regulatory Bodies and Others
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