Protein bars are nutrition bars that contain high nutrients of protein, and carbohydrates. The increase in concern towards health benefits is driving huge growing factors behind the demand for protein bars. Today in the market, the major trend is the growing demand for plant-based protein bars among vegan consumers. Today protein bars become an essential diet for a healthy lifestyle. These are one emerging nutritional supplement that comes in a variation of brands and flavors such as chocolate, almond, vanilla, peanut butter, and others. Consumers are seeking out protein bars mainly for general wellness as opposite to any specific medical requirement. Protein bar manufacturers have witnessed strong demand for their products and this has forced new entrants to enter this highly dynamic market. The global protein bar market size was valued at USD 4.54 billion in 2021. The market is projected to grow USD 6.8 billion by 2027. According to AMA Research, the market for Protein Bars is expected to register a CAGR of 7.9% during the forecast period to 2027.
This growth is primarily driven by Increasing health-conscious population
|Volume Unit||K Tons|
|Value Unit||USD (Billion)|
|Dominating Type||High Protein|
|Key Companies in Study||Clif Bar & Company (United States), General Mills, Inc. (United States), Nature's Bounty Co. (United States), Abbott Laboratories (United States), The Kellogg Company (United States), Hormel Foods Corporation (United States), Atkins Nutritionals (United States) and NuGo Nutrition (United States)|
|Customization Scope||Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility|
The Food Products sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Clif Bar & Company (United States), General Mills, Inc. (United States), Nature's Bounty Co. (United States), Abbott Laboratories (United States), The Kellogg Company (United States), Hormel Foods Corporation (United States), Atkins Nutritionals (United States) and NuGo Nutrition (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In Jul 2020, Nestle announced the launch of its new range of protein bars that contain 10 grams of plant protein with a combination of nuts and peas. These are bars are available in two major flavors Almond, Peanut, and Double Dark Chocolate. Through this strategic initiative enhance their market share and become more competitive in the market.In 2021 - RXBAR, a Kellogg subsidiary, launched its first plant-based product. RXBAR Plant contains 10 grams of protein and substitutes pea and almond protein for the brand’s distinctive egg white protein
- Increasing health-conscious population
- Increasing disposable income
- Increasing demand for convenience foods
- Growing demand for organic, reduced-sugar, & gluten-free protein bars
- Large number of available substitutes
Growing Popularity of Meat Protein Bars
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Protein Bars Study Sheds Light on
The Protein Bars Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Protein Bars industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Protein Bars industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.