Global Instant Coffee Market Overview:
The global instant coffee market is a relatively old industry dating since early 1900's, and their commercial production was initiated in 1930. Rising number of individuals opting to drink this beverage is a key driver for the market. This rise in demand may be attributed to factors such as easy availability, long shelf-life, quick preparation time, and lower storage space. Some of the key players profiled in the study are JACOBS DOUWE EGBERTS PRO (The Netherlands), Nestle Nespresso S.A. (Switzerland), The Kraft Heinz Co. (United States), Tata Global Beverages (India), Unilever Plc (United Kingdom), Tchibo GmbH (Germany), Starbucks Corp. (United States), Strauss Group Ltd. (Israel) and Keurig Green Mountain, Inc. (United States). According to Market Analyst at AMA, the Global Instant Coffee market may see a growth rate of 4.6% and would reach the market size of USD40.0 Billion by 2024.
On the basis of geography, the market of Instant Coffee has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Vietnam, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Spain, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2018. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Distribution channel, the sub-segment i.e. B2B will boost the Instant Coffee market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Working Professionals, which form Large Portion of the Target Population
- Rapidly Evolving Lifestyle Changes within Target Population
- Strong Branding Mechanism for the Product as a Power Drink
- Growing Adoption of Technologically Advanced Production Processes
- Rise in Production Volume, owing to Increasing Consumption
- Caffeine Addiction and Rising Healthcare Concerns
- Presence of Numerous Alternative Beverages such as Tea, Carbonated, and Energy Drinks
- R&D towards Development of Flavor Infused Coffee
- Increasing Sales by Expansion of Direct Sales Channels
- Collaboration with Organically Producing Coffee Bean Farmers
- Highly Competitive and Consumer Preference Driven Market
Major Market Developments:
A recent sales strategy adopted by market players to boost market revenue is bundled packaging. The bundled package comprises of sachets of instant coffee, powdered or crystallized sugar, and milk powder. This tactic not only promotes the instant coffee market, but also, supports its ancillary products like milk and sugar, yielding diversification of player portfolios. CCL Products Ltd., an Indian company, announced their adoption of this approach in July 2018
Numerous regulatory bodies have been incorporated globally, that address, quality standards and production of coffee beans and its subsequent forms. These organization, carry out several function, such as publishing information, lobbying, Research & Development (R&D), and others. A few examples of such organizations are National Coffee Association (United States), International Coffee Organization (Europe), and Food and Drug Administration (United States)
Nescafe is the market influencer for the instant coffee market. It was the first mover, and as of 2018 still holds substantial percent of the market share. However, low barriers for market entry and growing number of investors is anticipated to cause fluctuations in market share distribution over the forecast period
Coffee producers, Instant coffee production line manufactures, Regulatory bodies, Healthcare agencies, Researchers, Investors and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Instant Coffee market on the basis of product [Spray-drying, Freeze-drying and Other] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Instant Coffee market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Vietnam, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Spain, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Instant Coffee industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Matthew Algie & Co. Ltd. (United Kingdom), The House of Robert Timms (Australia), CCL Products Ltd. (India), Vinacafé Biên Hòa (Vietnam) and Trung Nguyen (Vietnam.
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Instant Coffee market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.