Industry Background:
The global Enterprise A2P SMS market is expected to witness high demand in the forecasted period due to the growing focus on enhancing consumer interaction. The process of sending mobile messages from an application to a mobile user. A2P SMS messaging is also called enterprise or professional SMS. SMS stands as a discreet technique for reaching people using basic mobile handsets without the use of additional access to data services. The penetration of mobile phones in emerging economies such as Latin America, Asia Pacific, Africa, and the Middle East is expected to grow at a rapid pace in the near future. The adoption of A2P SMS is expected to garner significant traction during the forecast period, as more number of business entities across different domains, including tourism, healthcare, and banking are largely in favor of using A2P SMS as a default channel for marketing communications, employee engagement, and circulating notifications, alert, and reminders.
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | Infobip Limited (United Kingdom), OpenMarket Inc. (United States), AMD Telecom S.A. (Greece), Syniverse Holdings Inc. (United States), FortyTwo Telecom AB (Malta), Twilio Inc. (United States), Mblox Inc. (United States), CLX Communications AB. (Sweden) and Tanla Solutions (India) |
This growth is primarily driven by The rising number of mobile subscriber base around the world and Growing focus on enhancing consumer interaction.
Globally, a noticeable market trend is evident Integration of numerous technologies via hybrid cloud-based messaging platforms
The Wireless Telecommunication Services sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Infobip Limited (United Kingdom), OpenMarket Inc. (United States), AMD Telecom S.A. (Greece), Syniverse Holdings Inc. (United States), FortyTwo Telecom AB (Malta), Twilio Inc. (United States), Mblox Inc. (United States), CLX Communications AB. (Sweden) and Tanla Solutions (India), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Regulatory Insights:
In May 2015, China’s Ministry of Industry and Information Technology (MIIT) released measures to implement provisions related to SMS marketing in the previously enforced laws. This newly promulgated regulation entitled ‘Administrative Rules for Short Message Service’ further clarified the SMS marketing requirements for organizations and mandated fines up to USD 4,800 on non-compliance.
Influencing Trend:
Integration of numerous technologies via hybrid cloud-based messaging platforms and Implementation of SMS Firewall
Market Growth Drivers:
The rising number of mobile subscriber base around the world and Growing focus on enhancing consumer interaction
Challenges:
The emergence of SIM farms that are responsible for illegitimate activities
Restraints:
Growing mobile messaging spam
Opportunities:
The emergence of cloud API messaging
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Enterprise A2P SMS Market
- Analysis about New Entrants in Enterprise A2P SMS Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Enterprise A2P SMS Study Sheds Light on
The Enterprise A2P SMS Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Enterprise A2P SMS industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Enterprise A2P SMS industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.