The global Enterprise A2P SMS market is expected to witness high demand in the forecasted period due to the growing focus on enhancing consumer interaction. The process of sending mobile messages from an application to a mobile user. A2P SMS messaging is also called enterprise or professional SMS. SMS stands as a discreet technique for reaching people using basic mobile handsets without the use of additional access to data services. The penetration of mobile phones in emerging economies such as Latin America, Asia Pacific, Africa, and the Middle East is expected to grow at a rapid pace in the near future. The adoption of A2P SMS is expected to garner significant traction during the forecast period, as more number of business entities across different domains, including tourism, healthcare, and banking are largely in favor of using A2P SMS as a default channel for marketing communications, employee engagement, and circulating notifications, alert, and reminders.
This growth is primarily driven by The rising number of mobile subscriber base around the world and Growing focus on enhancing consumer interaction.
Globally, a noticeable market trend is evident Integration of numerous technologies via hybrid cloud-based messaging platforms
. The Wireless Telecommunication Services sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Infobip Limited (United Kingdom), OpenMarket Inc. (United States), AMD Telecom S.A. (Greece), Syniverse Holdings Inc. (United States), FortyTwo Telecom AB (Malta), Twilio Inc. (United States), Mblox Inc. (United States), CLX Communications AB. (Sweden) and Tanla Solutions (India) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In May 2015, China’s Ministry of Industry and Information Technology (MIIT) released measures to implement provisions related to SMS marketing in the previously enforced laws. This newly promulgated regulation entitled ‘Administrative Rules for Short Message Service’ further clarified the SMS marketing requirements for organizations and mandated fines up to USD 4,800 on non-compliance.
- The rising number of mobile subscriber base around the world
- Growing focus on enhancing consumer interaction
- Integration of numerous technologies via hybrid cloud-based messaging platforms
- Implementation of SMS Firewall
- Growing mobile messaging spam
The emergence of cloud API messaging
The emergence of SIM farms that are responsible for illegitimate activities
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Enterprise A2P SMS Study Sheds Light on
The Enterprise A2P SMS Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Enterprise A2P SMS industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Enterprise A2P SMS industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.
Frequently Asked Questions (FAQ):1. What is the growth rate predicted for the Global Enterprise A2P SMS Market?
The Enterprise A2P SMS market is expected to see a CAGR of % during projected year 2020 to 2026.
2. Who are the top performing companies in Enterprise A2P SMS Market?
Top performing companies in the Global Enterprise A2P SMS market are Infobip Limited (United Kingdom), OpenMarket Inc. (United States), AMD Telecom S.A. (Greece), Syniverse Holdings Inc. (United States), FortyTwo Telecom AB (Malta), Twilio Inc. (United States), Mblox Inc. (United States), CLX Communications AB. (Sweden) and Tanla Solutions (India), to name a few.
3. Which region dominated the worldwide market for Enterprise A2P SMS in 2020?
North America is dominating the Enterprise A2P SMS Market.