What is Online to Offline Commerce?
Online to offline commerce is a business model which is specially designed to draw potential customers from online channels to make purchases in physical stores. With the use of online to offline commerce strategy, business retailers can create awareness for their goods and services online and inspire customers to visit brick and mortar stores to make purchases. It helps to improve customer experience, brand awareness, and sales.
The market study is broken down and major geographies with country level break-up.
Global Online To Offline Commerce is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching New Services. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Shopify (Canada), Magestore (United States), Target Corporation (United States), Walmart (United States), Kroger (United States), Nordstrom (United States), Missguided (United Kingdom), SNOWE (United States), ADAY (United States) and Amazon (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Online to Offline Commerce market by Type, Application and Region.
On the basis of geography, the market of Online to Offline Commerce has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platforms, the sub-segment i.e. Mobile will boost the Online to Offline Commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Use Verticals, the sub-segment i.e. Travels and Tourism will boost the Online to Offline Commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Payment Method, the sub-segment i.e. Online will boost the Online to Offline Commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Communication System, the sub-segment i.e. Mass Media will boost the Online to Offline Commerce market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 19th May 2021, Google and Shopify announced the partnership together. The transaction gives the e-commerce platforms more than 1.7 million merchants the ability to reach customers through Google Search.
On 25th April 2019, Shopify has launched a new retail hardware collection to revolutionize in-person shopping for the world’s fastest-growing brands and their customers. The new launch includes Shopify’s Tap and Cheap Reader, Dock, and Retail Stand.
- Consumer Preference towards Touch, Try and then Buy the Product
- Rising Fraud Activities in Online Shopping
- Increasing Customer Interaction from Online Shopping Platform to Offline
- Growing Consumer Base for Offline Shopping can create Opportunities for Online To Offline Commerce Market
- Limited Facilities for Offline Ventures
- Strict Regulatory Guidelines on Offline Businesses
Key Target AudienceOnline To Offline Commerce Industry Association, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Shopify (Canada), Magestore (United States), Target Corporation (United States), Walmart (United States), Kroger (United States), Nordstrom (United States), Missguided (United Kingdom), SNOWE (United States), ADAY (United States) and Amazon (United States) etc.
2. Can we have customized study for Online to Offline Commerce Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of Online to Offline Commerce Market by 2026?
Analysts at AMA estimates Online to Offline Commerce Market to reach USD Million by 2026.