Global Native Advertising Market Overview:
Native advertising, also a type of online advertising, is the integration of marketing content in the form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In the United States, according to Native Advertising Institute, native display advertising has reported revenue of 59.35 billion Dollar in 2018 and more than 2x the growth rate of digital advertising as a whole Some of the players profiled in the study are Interactive Advertising Bureau (United States), Outbrain (United States), Taboola (United States), Sharethrough (United States), Polymorph (United States), TripleLift (United States), Nativo (United States), Instinctive Inc (United States), Polar (United States) and OneSpot (United States).
On the basis of geography, the market of Native Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform Type, the sub-segment i.e. Closed Platforms will boost the Native Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Increasing adoption of digitalization and favourable government initiatives in various emerging economies including India, China, Brazil, and other
- Escalating number of smartphone users globally
- The surging use social media platforms across the globe such as Facebook, Instagram, Tumblr, and Twitter and others
- Lack of standard and high-quality content used by various companies
- Increasing use of ad blockers and seeking interruption-free experiences by consumers
- The surging number of companies willing to advertise through native advertising across the world
- Some consumers consider these ads as annoying content instead of useful content
California Consumer Privacy Act (CCPA) is passing a law for protection of data in United States which will be effective by January, 2020. It is expected to be country’s highest commendable security and privacy law. Also, SEC is taking risk prohibiting steps to overcome breaches in financial sectors specific to public listed companies to increase risk assurance. European Union laws (GDPR) is taking important measures to protect data privacy and is expected to impact ~4% of global annual sales.
Major Objectives Focused through this Study To define, describe, and forecast the Global Native Advertising market on the basis of product [In Feed Native Ad, Search & Promoted Ad, Content Recommendation Ad, Custom Content Units Ad and Others] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Native Advertising market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Native Advertising industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Redirect.com (United States), NativeAds Inc. (United States) and Livefyre (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Native Advertising market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.