What is CRM Analytics Market Scope?
Customer relationship management analytics is defined as refers to applications, which is mainly used to evaluate an organization's customer data to facilitate as well as streamline business choices. It is mostly used for online analytical processing through the use of data mining. In addition, it helps customers to understand buyers behavior, interpret attitudes and identify the pattern. Rising industries such as IT, healthcare and life science, transportation and BFSI, telecommunications and logistics, and others are likely to be a prime driver for the global CRM analytics market. The market for customer relationship management analytics is anticipated to register a CAGR of over 14.2% during the forecast period.
The CRM Analytics market study is being classified by Type (Customer Analytics, Sales Analytics and Marketing Analytics) and major geographies with country level break-up.
The market is fragmented with numerous players focusing on technique and quality of the product due to which the global CRM analytics market can witness an upsurge in the forecast period. Analysts at AMA predicts that Players from United States will contribute to the maximum growth of Global CRM Analytics market throughout the predicted period.
Microsoft (United States), Salesforce Inc., (United States), Angoss Software (Canada), SAS Institute Inc. (United States), IBM (United States), Accenture (Ireland), Oracle Corporation (United States), SAP AG (Germany), Teradata Corporation (United States) and SAP AG (Germany) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Infosys Ltd (India) and Infor (United States).
Analyst at AMA have segmented the market study of Global CRM Analytics market by Type, Application and Region.
On the basis of geography, the market of CRM Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
In June 2017, the Salesforce Inc., (United States) company has launched Einstein Analytics, which is CRM advanced analytics and it delivers advanced analytics for millions of CRM users. Hence, this launched will help in strengthening the position of the company in the United States and worldwide.
Influencing Market Trend
- Increase in the Data and Having Insights about Sales
- Increase in the Adoption of Cloud-Based CRM Analytics
- Rising Awareness among Enterprise to Retain Valuable Customers
- Rising Focus to Retain Valuable Customers
- Explosive Growth in Data Generation and Proven Benefits of Analytics
- Rising Demand from Emerging Economics such as China and India
- Rising need of an enterprises marketing team in order to design a plan, execute and evaluate campaigns across different platforms
- Issue regarding Maintenance of Data Management, Quality, and Integration Concerns
- Lack of Awareness of CRM Analytics
- Need for Customization and Data Privacy and Security Concerns
Key Target AudienceTechnology Investors, Research/Consultancy Firms, Technology Solution Providers and Software Solution Providers
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