What is Social Media Security Market?
Social media security helps in analysing dynamic social media data and protect against security and business threats. Each and every industry faces a set of risks on social media, many of which have put organisations in the press or at the centre of controversy. Social media security is critical for modern business success, whether it’s blocking targeted phishing attacks, protecting corporate accounts from compromise, fighting fraud or defending against scams and impersonating accounts.
The market study is being classified by Type (Web security, Application security, Endpoint security, Network security and Cloud security) and major geographies with country level break-up.
Sophos (United Kingdom), Trend Micro (Japan), Symantec (United States), Micro Focus (United Kingdom), CA Technologies (United States), ZeroFOX (United States), RiskIQ (United States), SolarWinds (United States), Digital Shadows (United States) and Proofpoint (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are LookingGlass Cyber Solutions (United States), KnowBe4 (United States), Hootsuite (Canada), Centrify (United States), Social Hub (Europe), Brandle (United States) and DigitalStakeout (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Social Media Security market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Social Media Security market by Type, Application and Region.
On the basis of geography, the market of Social Media Security has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Stringent Government Regulations and Compliance Requirement
- Increasing Security Attacks on Social Media
- Increased Promotional Activities Through Social Media
- Lack of Laws Across the Countries
- Large Volume of Data Generation by Social Media Platforms
- Increased Social Media Users is Boosting the Market
- Risks Associated with Social Engineering
Market Leaders and some development strategies
On October 2019, Trend Micro has acquired Cloud Conformity. This acquisition will help address commonly overlooked security issues caused by cloud infrastructure misconfigurations. and On May 2018, Looking Glass Cyber Solutions has acquired Goldman Sachs’ threat intelligence platform, Sentinel, to enhance Goldman Sachs’ financial services.
On June 2018, KnowBe4 has launched a new product, Breached Password Test (BPT) which would enhance the password identification feature.
Key Target AudienceGovernment associations, Research organisations, Software vendors and Others