Learning Analytics Market Definition
Learning analytics is the measurement, collection, analysis, and reporting of data about learners, and learning programs for purposes of understanding and optimizing learning, learning experiences, and its impact on an organization’s performance and act. Learning analytics is basically used for increasing the ability to make institutional decisions and empower students to make changes to their behavior that positively affects their learning. Increasing the adoption of big data analytics in education, training, and learning is projected the growth of the learning analytics market in the forecast period.
The market study is broken down by Type (Predictive Analytics, Prescriptive Analytics and Descriptive Analytics), by Application (Consulting, Maintenance, Training and Development) and major geographies with country level splits.
The Players having a strong hold in the market are IBM, Microsoft Corporation, Oracle, and SAP SE. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Learning Analytics market throughout the predicted period.
IBM (United States), Microsoft Corporation (United States), Oracle (United States), SAP SE (Germany), TIBCO Software Inc (United States), SAS Institute (United States), Tableau Software (United States), MicroStrategy Incorporated (United States), Alteryx (United States) and Saba Software (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Qlik (Sweden), Blackboard Inc. (United States), Schoology (United States), iSpring Suite (United States), G-Cube (India) and Latitude CG (United States).
AdvanceMarketAnalytics has segmented the market of Global Learning Analytics market by Type, Application and Region.
On the basis of geography, the market of Learning Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Software will boost the Learning Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-Users, the sub-segment i.e. Academic will boost the Learning Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment , the sub-segment i.e. Cloud-Based will boost the Learning Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 26, March 2019, General Dynamics Mission Systems has announced that the company acquired Deep Learning Analytics (DLA), LLC, on March 1, 2019. This investment brings a wealth of artificial intelligence and machine learning knowledge, experience, and capabilities to General Dynamics’ customers across all domains.
- Growing Improved Knowledge Flow and Learning Success across the Organization
- Increasing People’s Expectation for Accountability and Transparency in the Educational Systems
- Rising Need for Data-Driven Decisions to Improve Education Quality
- Rising Individual Learning and Training and Growing Adoption of Mobile Learning Globally
- Technological Advancement and Development Reduce Cost through Managing Financial Performance as well as Learning and Academic Risk, and Complexity also reduced
- Cloud-Based Learning Analytics Solutions Creates Opportunities for Market
- Poor Quality and Incorrectly Formatted Data from less Accessible Database System
- Lack of Awareness and Skilled Resources to Manage Education Analytics Solutions
Key Target AudienceLearning Analytics Provider, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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