What is Feminine Hygiene Wash?
Feminine hygiene wash products are the personal care products which are used during menstruation and other bodily function related to the vulva by women and girls. The increasing number of awareness campaigns by companies and government to eliminate the taboo surrounding menstruation in various emerging economies includes India, China and Brazil. This, in turn, the growth in the sales of feminine hygiene wash products. For example, Procter & Gamble (P&G) has been conducting a program Parivartan across the schools in India to educate young girls about mensuration and the importance of usage of internal cleansers to maintain hygiene wash.
The market study is broken down by Type (Internal Cleansers, Sprays, Cream and Soap), by Application (Medicals Use and Personal Use) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that Vendors from United States will contribute to the maximum growth of Global Feminine Hygiene Wash market throughout the predicted period.
Procter & Gamble Co. (United States), Kimberly-Clark Corporation (United States), Kao Corporation (Japan), Johnson & Johnson (United States), Hengan International Group Co. Ltd. (China), Edgewell Personal Care Company (United States), Essity Aktiebolag (SCA Hygiene Group) (Sweden), First Quality Enterprises, Inc. (United States), Unicharm Corporation (Japan) and Lil-Lets Group Ltd. (United Kingdom) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global Feminine Hygiene Wash market by Type, Application and Region.
On the basis of geography, the market of Feminine Hygiene Wash has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Feminine Hygiene Wash market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Supermarket will boost the Feminine Hygiene Wash market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
In the United States, the US FDA is wholly responsible for menstrual pads, which are categorized as medical devices under the FFDCA (the Federal Food, Drug, and Cosmetic Act). and The safety of feminine hygiene products, such as sanitary towels, panty liners, tampons and menstrual cups, has been under discussion as two national authorities have found small concentrations of hazardous chemicals in them. Moreover, French agency, ANSES, calls for restrictions under REACH and urges manufacturers to improve the quality of raw materials.
- Key Manufacturers are Continuously Introducing Low-Cost Feminine Hygiene Wash Products
- Surging Demand for Organic and Biodegradable Raw Material-Based Products
- Increasing Disposable Income of Middle-Class Family in Developing Economies
- Changing Lifestyle and The Growth in Awareness on Female Health and Hygiene Globally
- Surging Health Concerns due to Ingredients Used in Conventional Hygiene Products
- Increasing Demand for Internal Cleansers in Emerging Nations
- Lack of Awareness Regarding the Benefits of Such Products in Undeveloped Countries
- Product Recall by Various Market Players due to Allergies and Infections
- Environmental Risks
Key Target AudienceFeminine Hygiene Wash Manufacturers, Raw Material Suppliers/Distributors, Feminine Hygiene Products Suppliers/Distributors, Government Bodies, End-User and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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