What is Marketing Cloud Platform?
A marketing cloud platform is a cloud-based digital platform that includes marketing capabilities like emails, social media management, and analytics. By collecting important customer data such as consumer behaviour and preferences, Marketing Cloud systems construct an effective marketing strategy. Growing adoption of digital solutions especially fuelled by recent pandemic has led to the growth of the marketing cloud platform industry. Rising penetration of high speed connectivity through wireless and wired telecommunications services too has significantly bolstered the market of the marketing cloud platform. Increasing competition in the cloud space has led to cheaper alternatives presence in the market. Although cyber threats remain eminent. North America followed by Asia Pacific remain major markets.
The market study is broken down by Type (Platform and Services), by Application (Advertising, Designing, Sales Channel, Branding and Communications) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Adobe Systems Inc. (United States), Oracle Corporation (United States), IBM Corporation (United States), Salesforce.com, Inc. (United States), Cision AB (Sweden), Hatchbuck (United States), Infusionsoft (United States), Etrigue Corporation (United States), Leadsquared (India) and Hubspot (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Cheetah Digital (United States), RedPoint Global (United States) and Selligent (Belgium).
AdvanceMarketAnalytics has segmented the market of Global Marketing Cloud Platform market by Type, Application and Region.
On the basis of geography, the market of Marketing Cloud Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use, the sub-segment i.e. Retail will boost the Marketing Cloud Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Public Cloud will boost the Marketing Cloud Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2019, SAP SE, the German multinational software corporation has announced completion of acquisition of Emarsys, which is an Austria situated cloud-based marketing platform. Emarsys enables businesses to communicate with customers on a personal level across channels ranging from email to social media - a strategy known as experience management that is gaining steam as more people purchase online. The acquisition will significantly bolster SAPís presence in the cloud marketing platform space.
In 2021, Demandbase, a United States based software company developing targeting and personalization platform for business-to-business companies has announced 2 new acquisitions primarily in the field of next generation B2B Marketing Cloud. One of the acquired companies includes InsideView, a sales and marketing intelligence platform, while the other being DemandMatrix, a provider of technographic data. The acquisition will enable Demandbase to expand its portfolio as well as integrate the expertise of Demandmatrix and Insideview under one end to end solution.
- Advertising and Communications Accounts for Largest Market Share
- Increasing Adoption of Cloud based Tools by Businesses
- Rising Penetration of Internet
- Cheaper Cloud Computing Solutions
- Public Cloud has Huge Potential to Expand in Asia Pacific Region
- Rising Number of Cyber Attack and Data Breach Incidents
- Training of Professionals Required
Key Target AudienceMarketing Cloud Platform Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Adobe Systems Inc. (United States), Oracle Corporation (United States), IBM Corporation (United States), Salesforce.com, Inc. (United States), Cision AB (Sweden), Hatchbuck (United States), Infusionsoft (United States), Etrigue Corporation (United States), Leadsquared (India) and Hubspot (United States) etc.
2. Can we have customized study for Marketing Cloud Platform Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of Marketing Cloud Platform Market by 2026?
Analysts at AMA estimates Marketing Cloud Platform Market to reach USD Million by 2026.